There’s a huge disparity in the use of marketing automation software between large corporations (60%) and small to medium businesses (10%)*. According to Kraig Swensrud, CMO of email marketing start-up Campaign Monitor, the cost and complexity of all-in-one marketing suites, designed for the ‘big end of town’, have typically been barriers to SMBs seeking greater marketing efficiencies. […]
Every sales team is under immense pressure to deliver on company goals and milestones. As is usually the case, salespeople are usually on the lookout for any leg up they can get in terms of making their jobs at least a little bit easier. Luckily, sales tools are plentiful in number. If anything, picking one […]
When approaching a tech start-up, there are a lot of intervals where things could go terribly wrong. The most important element in the process to nurture is productivity, while the most damaging components are usually our own selves. Our pride, ego, anger, lack of time management skills, and lack of commitment are the detrimental things […]
Leaving the secure walls of employment to satisfy your inner entrepreneurial spirit is one thing, but to close the door on a business to pursue a new venture is quite another. David Ranger, carpet cleaning business owner come inventor of the WAYO digital sandwich board, tells Dynamic Business how he did exactly that. What’s the […]
Apple Inc co-founder, Steve Wozniak, has been announced as a judge for the global 2015 Talent Unleashed Awards. Steve Wozniak will be one of a number of high-profile tech and entrepreneurship experts on the judging panel including Sir Richard Branson who will present the winners at the final ceremony on 11 September. Talent Unleashed 2015 […]
It’s become common knowledge by now that the cloud is a vital tool for business success. Few companies are operating without at least some involvement in cloud computing. While much of the focus is mostly placed on established organisations finding new ways to use the cloud, the true success stories are coming from startup companies […]
Technology is levelling the playing field for small business. Access to world-leading systems is no longer just for large companies with big budgets. Today small businesses including retailers can easily arm themselves with intuitive, bleeding-edge tools to compete with the Goliaths in their industry. This is all thanks to the cloud. Cloud-based services are having […]
We’re moving away from the days when we could have completely separate and siloed systems for the different areas of our business – like accounting, operations, online and in-store. The future is all about connectivity.
Those at the forefront of their industries often offer unique insights into what will become popular trends in the years to come. While no prediction is concrete in nature, it does help us get a better picture of where the world is heading and what our lives will be like as we use technology even more.
These days any business—small, medium, or large—can access enough data to analyse patterns, trends and find new ways to make better decisions. In the digital age, there’s no such thing as being too small for big data.
