Tag: Social Media

Stressed about balancing holiday festivities and your responsibilities as a business-owner? Here are tips to beat your anxiety.

We all recognise the importance of social media but many companies take a generic approach to marketing themselves online – without considering how a different, more innovative strategy might benefit and even transform their business.

Andrew Davis’ book Brandscaping is an interesting take on how we should approach marketing. Rather than the current fad of creating loads of content, he states we should all be acting more like producers and try to find the right content for our audience.

Social media research can be very useful buy it is not perfect. The best way to use it is as just one tool in your market research toolbox.

Social media and online shopping is transforming retail. SAP retail industry lead Merjin Helle outlines the strategies retail leaders can adopt to take advantage of engaged customers.

Social business refers to this new paradox that we are all facing as small business owners. The way we do business has changed. Our customers want to connect with us in their preferred channels – not ours.

The stars weren’t exactly aligned when Craig Somerville decided to turn online marketing upside down in 2008. For starters, he was a 19-year-old uni student and the world had just plunged into a bitter recession.

Email can be a powerful tool in the marketer’s tool kit. Don’t get it all wrong.

It’s that time of year again. The time to reflect on what we did and didn’t achieve this year and make promises for the next year. Small businesses are no exception.

Visual imagery can make or break your business in the social media age. Introducing your staff online is one way to better connect with customers.