Tag: Social Media

Not sure how to get your business blog noticed? Here are some great tips from one of our popular stories in August.

Planning how you will manage your customers when your offices are closed or have reduced resources available is time well spent. When developing your plan for out-of-hours management, here are our five top tips.

Entrepreneurs often say, “fail fast and often.” But you have no excuse not to see these potential hurdles coming.

Stressed about balancing holiday festivities and your responsibilities as a business-owner? Here are tips to beat your anxiety.

We all recognise the importance of social media but many companies take a generic approach to marketing themselves online – without considering how a different, more innovative strategy might benefit and even transform their business.

Andrew Davis’ book Brandscaping is an interesting take on how we should approach marketing. Rather than the current fad of creating loads of content, he states we should all be acting more like producers and try to find the right content for our audience.

Social media research can be very useful buy it is not perfect. The best way to use it is as just one tool in your market research toolbox.

Social media and online shopping is transforming retail. SAP retail industry lead Merjin Helle outlines the strategies retail leaders can adopt to take advantage of engaged customers.

Social business refers to this new paradox that we are all facing as small business owners. The way we do business has changed. Our customers want to connect with us in their preferred channels – not ours.

The stars weren’t exactly aligned when Craig Somerville decided to turn online marketing upside down in 2008. For starters, he was a 19-year-old uni student and the world had just plunged into a bitter recession.