Tag: Social Media

Content marketing is a great way to introduce your company to a wider audience and attract new business, but don’t forget it’s also a very effective way of retaining existing customers.

Marketing involves collaboration and in order to be effective, a marketer needs to be able to work as well in a team as they can autonomously.

When it comes to gaining a customer base, young firms today have a distinct advantage at their fingertips that their business forebearers could only dream about.

Early this year, ExactTarget published our 2014 State of Marketing report.

Are you in the process of marketing your business? You need to learn about your audience.

Unlike its analogue cousins, the business card is proving to be harder to shake.

Nick Bowditch, Facebook’s Head of SMB, shares five tips on how to produce successful content online.

December is National Write a Business Plan Month – so designated to encourage unhappy employees to become their own satisfied bosses.

The call to action is what encourages readers to perform the action you want them to, whether it is to purchase a product, subscribe to your blog, or contact you for more information.

Ah, social media. What is it? Why use it? Should you ever try to sell anything there? Unforgiving are the pitchfork-and-brimstone masses of social media, and let’s face it, they don’t like business.