Tag: Social Media

Unlike its analogue cousins, the business card is proving to be harder to shake.

Nick Bowditch, Facebook’s Head of SMB, shares five tips on how to produce successful content online.

December is National Write a Business Plan Month – so designated to encourage unhappy employees to become their own satisfied bosses.

The call to action is what encourages readers to perform the action you want them to, whether it is to purchase a product, subscribe to your blog, or contact you for more information.

Ah, social media. What is it? Why use it? Should you ever try to sell anything there? Unforgiving are the pitchfork-and-brimstone masses of social media, and let’s face it, they don’t like business.

Facebook is only nine years old, and Twitter is around seven, but the time for social media to grow up has come.

After humble beginnings on Twitter just a few years ago, the hashtag has grown to become a more powerful marketing tool than many thought possible.

As a nation, Australians are incredibly active social media users, online shoppers, and tend to embrace new technologies with open arms.

Social commerce, the name given to driving sales through activity on social networks is estimated to grow to $30 billion globally by 2015, up from $15 billion in 2013.

Social media and review websites mean consumer perception is more important than ever – a few negative tweets or Facebook posts can be enough to dent your brand image.