The reality is that social is a hard space to get right, but it is free to get started. This makes for a lot of frustrated businesses that end up spending more time on social media than they’d anticipated – let’s call this social creep. Here’s how to end it.
Social media is a set of tools that create conversations, connections and the sharing of information – making it perfect for helping you build your personal brand online. Here are some ideas for how best to use social media to your advantage.
Almost everybody’s talking about social media, especially SMEs who want to harness it as a marketing tool, to increase sales or expand their customer base. But to get the most from this highly valuable tool, you need to understand what makes it tick. Here’s a look.
Lack of time is the biggest reason SMBs shy away from social media, but it’s no longer a legitimate excuse because some planning and the right tools allow for a clever investment of time in these channels.
Do you want to promote your social media sites and gain new followers? Then you need to tell more people about your social media pages and make it easy for them to find you, and this means promoting your presence outside of the social media sphere.
SMBs are continuing to up their level of investment in social media, but many are failing to measure the return on this investment, according to new research.
Consumers have short attention spans these days, and it’s little wonder given their constant bombardment with messages. This can make it hard to have your marketing message heard on social media, so here are three ideas to get some traction.
There are 11 million Facebook users, 2 million LinkedIn users and around 1.8 million Twitter users in Australia – an enormous pool of customers for savvy SMBs to tap in to. Unfortunately, many businesses are failing at social media. Here’s how to make sure your business isn’t one of them.
Over 70 percent of small business owners who’ve embraced social media believe it has been a success and led to better customer relationships, according to a new survey.
Join Dynamic Business editor Jen Bishop at a seminar hosted by She Inspires, to learn about the social media tools that will take your business to the next level.
