We all recognise the importance of social media but many companies take a generic approach to marketing themselves online – without considering how a different, more innovative strategy might benefit and even transform their business.
A look at the mistakes of some of the biggest brands, and what you can learn from them.
A quick and easy guide to get started advertising on the giant social network.
Using social media sites like Pinterest as a method of real estate marketing may still be considered a novel approach. However, when used in combination with traditional campaign methods, it can be a complimentary tactic to help drive a property sale. Here are some helpful hints to get you started.
Tips for cutting through the noise on social media to make your voice known.
Here are five ways to make the most of Facebook’s latest advertising opportunity for businesses.
In between connecting with our families and sharing photos, we are also using social media to look for good deals and quality conversation from our favourite businesses.
As part of its attempts to make the platform more business-friendly, Pinterest has announced it’s launching a range of tools and resources geared toward company use, as well as the ability for businesses to create accounts.
Pretty pictures help, but if you want to make the most of Pinterest, you need a more thoughtful strategy.
In this special ‘Ask Entrepreneur’ feature, marketing expert Jason Falls discusses how business owners can convert followers into paying customers.
