#Social Business
Jive talkin’ with CMO John Rizzo
We recently sat down with Jive Software’s Palo Alto-based Chief Marketing Officer John Rizzo to discuss new social technologies and his company’s expansion in the Australian market.
The 5 steps to becoming a social business
As a business owner, you now have the power to define why you are in business, what’s important to you about what you do, and use that clarity and passion to transparently connect with an almost infinite number of your ideal clients.
A look at the rise of the connected customer
There’s a new customer in town – and they’re connected. They ‘consume’ information and experiences based on social habits developed from their digital lifestyle. But because this generation is always connected, how are businesses supposed to communicate effectively with them?
What’s the next step after social CRM?
Social media is fast, it’s constant and it’s everywhere. It’s also helping to create social businesses; those that put in place strategies, technologies and processes to systematically engage all in its ecosystem to maximise co-created value. How effectively does your business do this?
What it means to live in the social business age
Social business increases SMB’s agility and enables them to get to know customers, be more responsive and scale up quickly by building a strong personable brand. Here’s some other ways social’s changing the way we do business.
CEOs and entrepreneurs sleep rough for a good cause
CEOs and entrepreneurs across the country will experience homelessness in the midst of winter first hand next week, by taking part in the annual Vinnies CEO Sleepout. CatchOfTheDay co-founder Gabby Leibovich and Ruslan Kogan are throwing their weight behind the cause, auctioning off the chance to join them for dinner.
Running a socially-conscious business: Why you should
For many people, running a business isn’t just about making money, it’s about creating an opportunity to make a difference to other people’s lives. Here are some ideas for how to get your business involved in some philanthropic causes.