Last week a CEO peer shared a story of frustration with me. He had created a new job description in about an hour and sent it to his management team for feedback. Three days and 10 hours of time- sheeted effort later, the job description came back to him from the team with minor changes […]
With less than three months to financial year end, here’s some big questions to help you prepare before and after 1 July. If you are wondering, like me, where this calendar year has gone, it may be little surprise to you that we are less than three months away from the end of the financial […]
Hearing directly from those who have succeeded – and keep succeeding – in an increasingly competitive and rapidly changing business environment is an invaluable learning experience for small businesses, says Sharon Williams, CEO of Taurus Marketing. “There are many skills needed to run a business, and advisers, mentors, industry events and management events are a […]
I think it was my Grandma who taught me that first impressions count and that to be able to influence people (for good) was amongst the biggest achievements in life. There started for me, a lifelong relationship with sales – without knowing of course that she was teaching me principles in selling. Sales or as it […]
When people moan about millennials, I occasionally share the sentiment… however, my response is usually “well, who bred em?” rather than “yeah, who’d have them”. I also like to point out that it’s their birthright to be different in order to keep pace with the modern world. Isn’t every generation different to the last? And […]
Inbound marketing is one of the most exciting initiatives to arrive on the marketing and business scene in the past five years. If you are not investigating inbound marketing at the moment, it is time to take action. One of the biggest challenges of running a business is remaining relevant and adapting to change. Whether […]
Tried and tested, influencer marketing is a solid growth-enabler for small businesses that doesn’t have to cost the earth or require endorsement from mainline celebrities. The strategy is to partner with individuals whose networks boast the type of people you want to target and who can influence them – for instance, sway them to buy or […]
“At the end of the day people won’t remember what you said or did, they will remember how you made them feel” ― Maya Angelou A well-known entrepreneur once said to me, “If a business owner can’t keep the members of their family happy and engaged at home, how can they expect to keep their employees happy […]
When I was growing up, helping others was part of what was expected as a decent human being. You were discreet and perhaps even private about such activities. It was almost unseemly to be helping out and then talking about it. Over the years things have changed and while for some of us discretion is […]
Most mornings I buy my coffee from the same beachside café. While I order the same coffee every morning, the waiters never remember my order nor do they show me any hint of recognition. In contrast, in The Strand next to my city office, my local coffee shop greets me by name, brings me my […]
