Women business operators are more positive about their prospects heading into 2011 and more likely to be aiming for significant business growth than their male counterparts, according to the latest Sensis Business Index released yesterday.
The new analysis also shows that business women are more successful with accessing credit and more optimistic about the future of their business and the economy.
The analysis was extracted from survey data collected for the recently released March quarter Sensis Business Index and coincides with the 2010 Telstra Business Women’s Awards call for nominations.
The research found:
- 62 per cent of women who own or run businesses hold stronger expectations for sales in a year’s time compared to 57 per cent of businesses run by men
- 87 per cent of businesses operated by women that had applied for finance reported success with their applications compared with 59 per cent of businesses run by men
- 54 per cent of women believe the economy will also perform better in a year’s time, compared to 48 per cent of men
- 10 per cent of women were aiming for significant growth, compared to six per cent of men.
Ms Kate McKenzie, Telstra’s Chief Marketing Officer and Telstra Business Women’s Awards Ambassador, said it was great to see that women in business were more confident about their business success. The number of outstanding business women who come to light in the Awards each year is increasing and this data reflects their optimism.
“We are seeing some very strong nominations coming through in the Telstra Business Women’s Awards this year and many inspiring stories of women’s business leadership,” Ms McKenzie said.
Naomi Simson, the National Winner of the Nokia Business Innovation Award at the 2008 Telstra Business Women’s Awards, and Founder of RedBalloon is positive about the year ahead.
“I find if you surround yourself with positive people you can achieve anything,” Ms Simson said.
