It’s the web where most travellers are booking hotel rooms these days and, if you’re looking to seize a slice of the online market, that’s exactly where you should be. However, you should note that you’re going up against lots of competition. Not just individual hotels, but chains and booking agencies all looking to get […]
It is widely acknowledged that Search Engines are a critical medium for driving website traffic. In fact, 93% of all online experiences begin with a search engine such as Google. Despite this, Search Engine Marketing (SEM) continues to be one of the most misunderstood and underutilised online marketing channels. Most businesses miss the mark in […]
Incorporating fads such as Pokémon Go into your digital strategy can pay-off; however, it’s important to have a solid foundation of ‘tried and true’ marketing technologies that take you where your consumers are, says Sharon Rowlands, global CEO of ReachLocal. She recently spoke to Dynamic Business about the emerging technologies redefining the way small businesses approach all facets of […]
‘Strictly Digital’ is a joint initiative between Yellow Pages and Google that will deliver free digital marketing education for small businesses at 18 locations around Australia between April and September.
Ranking for vanity keywords simply doesn’t achieve the same marketing ROI as a long-tail approach. Here’s why the practice should be put to rest.
With so many tools now available in the digital marketing space, it’s understandable that many SMEs don’t know where to begin. This step-by-step guide should help.
Ranking well or ideally on top of search results can prove the difference in growing sales and brand preference in your industry, but achieving a high rank requires more than a great website – you need to know a thing or two about SEO.
Reports have shown that Search Engine Marketing (SEM) products are growing in popularity among local SMEs.
With the internet now the most used channel for communication, promotion and transactions, a strong online presence can make or break a business. SEO and SEM have become part of everyday business vocabulary, but the application of these concepts is constantly evolving.
It’s the dilemma on many small and medium sized businesses minds – how do they make sense of the complex digital advertising landscape?
