#Sem
Hotel sales success – how search marketing can help
It’s the web where most travellers are booking hotel rooms these days and, if you’re looking to seize a slice of the online market, that’s exactly where you should be. However, you should note that you’re going up against lots of competition. Not just individual hotels, but chains and booking agencies all looking to get […]
Yellow Pages and Google offer free digital marketing education for SMBs
‘Strictly Digital’ is a joint initiative between Yellow Pages and Google that will deliver free digital marketing education for small businesses at 18 locations around Australia between April and September.
Vanity keywords: A useless SEM strategy
Ranking for vanity keywords simply doesn’t achieve the same marketing ROI as a long-tail approach. Here’s why the practice should be put to rest.
Expert tips for getting started with a digital marketing strategy
With so many tools now available in the digital marketing space, it’s understandable that many SMEs don’t know where to begin. This step-by-step guide should help.
Five ways to improve your website through search engine optimisation
Ranking well or ideally on top of search results can prove the difference in growing sales and brand preference in your industry, but achieving a high rank requires more than a great website – you need to know a thing or two about SEO.
More SMEs taking up search engine marketing products
Reports have shown that Search Engine Marketing (SEM) products are growing in popularity among local SMEs.
Adapt to the changing SEO landscape with quality content
With the internet now the most used channel for communication, promotion and transactions, a strong online presence can make or break a business. SEO and SEM have become part of everyday business vocabulary, but the application of these concepts is constantly evolving.
Making sense of the digital advertising space
It’s the dilemma on many small and medium sized businesses minds – how do they make sense of the complex digital advertising landscape?
Aussie SMBs “flying blind” online
Australian small and medium businesses are flying blind when it comes to advertising online, according to a survey of 1,800 Australian business owners.
How to use search engine marketing effectively
Search Engine Marketing (SEM) is surging in popularity over traditional forms of advertising as a means to reach this large pool of potential customers. SEM, also referred to as paid search or search advertising, involves paying for an advert, usually located at the top of search results.
Online marketing, affordably increasing sales
Online marketing can be less expensive and more effective and accountable than traditional marketing methods. Rebecca Spicer explores the benefits for SMEs, and the myriad options for getting the best results from your online marketing campaigns. Perhaps the most telling comment that came from research for this article was, “No-one can afford to brochure drop […]