#Search Engine Marketing
Five need-to-knows for search marketing
It is widely acknowledged that Search Engines are a critical medium for driving website traffic. In fact, 93% of all online experiences begin with a search engine such as Google. Despite this, Search Engine Marketing (SEM) continues to be one of the most misunderstood and underutilised online marketing channels. Most businesses miss the mark in […]
6 Tips for building a successful SEM campaign
SEM, or Search Engine Marketing, has become an integral part of achieving success online. But with so many misconceptions floating around the web as to what SEM really is, it’s easy to understand why some businesses lack confidence and just don’t know where to start. What is SEM? In today’s digital world, a good-looking, smooth-functioning […]
Five ways to improve your website through search engine optimisation
Ranking well or ideally on top of search results can prove the difference in growing sales and brand preference in your industry, but achieving a high rank requires more than a great website – you need to know a thing or two about SEO.
More SMEs taking up search engine marketing products
Reports have shown that Search Engine Marketing (SEM) products are growing in popularity among local SMEs.
Adapt to the changing SEO landscape with quality content
With the internet now the most used channel for communication, promotion and transactions, a strong online presence can make or break a business. SEO and SEM have become part of everyday business vocabulary, but the application of these concepts is constantly evolving.
Aussie SMBs “flying blind” online
Australian small and medium businesses are flying blind when it comes to advertising online, according to a survey of 1,800 Australian business owners.
How to use search engine marketing effectively
Search Engine Marketing (SEM) is surging in popularity over traditional forms of advertising as a means to reach this large pool of potential customers. SEM, also referred to as paid search or search advertising, involves paying for an advert, usually located at the top of search results.
Online marketing, affordably increasing sales
Online marketing can be less expensive and more effective and accountable than traditional marketing methods. Rebecca Spicer explores the benefits for SMEs, and the myriad options for getting the best results from your online marketing campaigns. Perhaps the most telling comment that came from research for this article was, “No-one can afford to brochure drop […]
Making the most of online advertising
Online advertising offers greater ease, more control and huge opportunities for SMEs. So, want to make the most of your online advertising? Read on for Google’s online advertising tips. It’s no coincidence that when the modern plane was first commercialised, some of the world’s most ambitious pilots emerged from Australia: Charles Kingsford Smith, Patricia Graham, […]
Top search engine marketing tips
Check out the following search engine marketing tips, so your online business is search engine optimised and driving traffic to your website. 1. Get with the lingo Know the search terms customers use to find your business on the Internet and use them on your website: titles, headers, sub-headers, meta tags, and general content. Try […]