Tag: Products

These strategies can demystify your product and help your customers see the light.

Last week, I was in the position of having to decide between two very similar products from competing businesses. One had a slightly higher price but it also had a customer guarantee. The guarantee made the decision for me, why would I choose to buy from the business that wasn’t offering me the safety net of the other?

Looking to explore new ideas, ramp up your operations and seize new opportunities to boost your profits? If you can do so through innovation, the rewards will be greater still.