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#Pr For Small Business

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10 ways to get more bang for your PR buck

PR is often seen as a marketing luxury for bigger companies but there are many smaller PR agencies in Australia that can make PR an affordable marketing activity for small or fledgling businesses.

Jocelyn Hunter · 2 min
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How to get more reach from PR

When you run a business, especially a start-up or small-scale operation, you need to take advantage of all the exposure you can get.

Greg Butler · 2 min
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Rekindle your romance with PR

Has the spark gone from your relationship with PR? If you’ve run out of ideas for your PR strategy or you find yourself writing the same thing over and over again, then it’s time you rekindle your passion for PR.

Catriona Pollard · 2 min
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7 steps to get publicity for your business

Public relations can be more cost-effective than advertising. Here’s how to get a PR campaign for your company started.

Entrepreneur.com · 2 min
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3 reasons not to hire a publicist

One PR professional I interviewed couldn’t pronounce my company name, or fathom a high-powered woman in finance. Next!

Inc. · 2 min
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10 questions to ask before hiring a PR firm

From measuring success to costs and services, here’s what you need to know before turning to a public relations firm.

Entrepreneur.com · 2 min
Advice

What to look for in a PR agency

So, you’ve decided it’s time to take your business, product or service to the next level and enlist the assistance of a PR company. But where to start? Fashion, tech, boutique or large and well known? This guide will help you make the right decision.

Sharon Zeev Poole · 2 min
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Five ways to turn your business into a PR machine

Don’t you hate it when you open a magazine and one of your competitors is featured and you just know that they’ll get customers from the publicity? You wonder why they were featured, and you weren’t. The answer? A public relations program.

Catriona Pollard · 2 min
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Deciding whether PR is right for your business

Catriona Pollard blogs about deciding whether or not public relations is right for your business. “Although many businesses are now implementing public relations specialists to help provide two-way communication between stakeholders, public relations is often misunderstood…”

Catriona Pollard · 2 min
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How to get the most out of a PR agency

Catriona Pollard blogs about making the most of your relationship with a PR agency. “Effective management of this relationship and an understanding of the activities & capabilities of your agency results in a happier agency & higher ROI.”

Catriona Pollard · 2 min
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How to get re-tweeted

Catriona Pollard blogs about standing out from the crowd on Twitter. “Getting re-tweeted is a great way to establish credibility and expand the reach of your Twitter handle to a broader audience.”

Catriona Pollard · 2 min
Growing

Pitch your business release to CLEO, SMH and Mix 106.5

A world-class panel of media experts have been booked by Buerilla to review and critique small business media pitches, live at the Pitch to Media Panel event.

Lorna Brett · 2 min