For many budding entrepreneurs it can be difficult to transform an innovative idea into a successful business. Unfortunately, it’s all too easy to let a potentially life-changing idea slip through the cracks and never materialise.
Pace, innovation, a focus on customer service and great marketing are all key to developing a great start-up in Silicon Valley; a model which Australian start-ups can, and should emulate.
Driving under the influence can have a long-lasting and unpleasant effect on an individual, but it can end up even more costly than you may think if you are a small business owner.
To maximise your performance and productivity on a sustained basis it is important to decrease your perceived effort levels and create opportunities to be distracted. If you feel like you are working really hard, chances are your performance isn’t where it could be.
Understanding your customers’ buying process can help you tailor your marketing messages so you are sending the right information at the right time. There are five stages to the typical customer buying process…
I recently heard a great line that got my mind ticking over: “When you’re not paying for the product, you are the product.”
As the collaborative nature of the business sector continues to grow in size and importance, companies like LogMeIn are using the latest movements in technology to ensure businesses have scalable solutions in today’s connected world.
Tradigital, put simply, combines traditional and digital marketing platforms. It ensures you have a synergy of message across all channels, making it easy for your customers to buy from you in their preferred method.
Small business marketing doesn’t have to be intimidating. In fact, if you take a common sense approach and have a plan, you can succeed with ease.
Many small business owners believe that their business is too small to be targeted by fraudsters and scammers. This could not be further from the truth.
