When launching her handmade Jewellery business in March 2014, Melbourne designer Erin Browne resolved to take a gradual approach. The decision was fuelled by her desire to self-fund the brand, which meant part-time work, and form a deep understanding of the market she was entering. Wanting a hands-on education in ecommerce, she opened an online […]
In February 2016, Brett Kaplan – a veteran of the corporate world – ‘flew the coop’ to become CFO of online home services marketplace Oneflare. Founded just five years earlier by serial entrepreneurs Marcus Lim and Adam Dong, the fast-growing Sydney tech start-up provided the enterprising South African with relief from an itch big business […]
As Australians go about their day – commuting on the bus, train or ferry, or going out for lunch – it’s rare to see them without their heads down, eyes glued to their smartphones. It has become ingrained into our daily behaviour, and has created a new path for businesses to find consumers. For SMEs […]
There’s no doubt about it: if e-commerce is the industry you are in, then ranking highly on Google is a must. When was the last time you performed a Google search and clicked on the second page of the search results? In fact, when it comes to online shopping, many people don’t even scroll right […]
Usually, the first couple of years in business are an exercise in trial and error. Running an e-commerce business, though easier and cheaper to set up, is no different. Note: This article is the seventh in a multi-part series by Chris Dahl, providing guidance on setting up an ecommerce business. Read the rest: Ecommerce success begins […]
Mobile is not only here to stay, it’s the way forward. Even the smallest of businesses now recognise the importance of providing a seamless mobile experience for their customers. But what about their potential employees? A recent survey conducted by LinkedIn found that 64% of professionals have used their mobile to search for job opportunities. And nearly […]
Talented and experienced SEO managers are a highly sought-after commodity in business. That’s because search engine optimisation (SEO) is one of the most crucial elements of any organisation’s digital marketing strategy, serving as the foundation for their brand’s online presence. Unfortunately, while there’s an abundance of SEO-related positions to fill, digital recruiters will tell you that truly great SEO […]
Marketing is absolutely critical to the success of any commercial enterprise, but it’s not always obvious what a business’s best marketing move will be. In the case of businesses with mobile apps or mobile websites, the ‘rules’ of marketing can seem hazy, leading some to fall into common marketing traps. Although they’re common, these traps aren’t […]
All start-up companies aim to put together a solid business plan and a comprehensive marketing strategy to set sail and go on the challenging journey of entrepreneurship. No matter if you sell products or provide services, your marketing efforts always focus on generating new leads, keeping customers close to the brand, turning them into faithful […]
Consumer behaviour and the way people shop are changing. Over the last several years, e-commerce has risen and there’s no longer a clear-cut distinction between bricks (store) and clicks (online shopping). It’s all just shopping. There’s increasingly an omni-channel approach to purchasing. More and more, consumers are opting for “click and get”, especially around the […]
