Everyone has, at some point, dreamt of owning their own business. Whether it’s a small family restaurant or a large worldwide corporation, the need to have something you can call your own is deeply rooted in the human psyche. That being said, if it really were that easy, everybody would be an entrepreneur. Making it […]
What does a military air traffic controller and an ecommerce guru have in common? Probably nothing – and that’s exactly why Nathan Hartnett gave up his post with the Royal Australian Air Force in 2007. Described by Nathan as “hours of boredom mingled with moments of terror,” his career as an air traffic controller wasn’t […]
Building a strong online presence in Australia holds enormous potential for both local and international businesses. Australia is one of the top 10 fastest growing and most robust eRetail markets by the measure of several top eCommerce analysts. Online sales in the country topped $266.8 billion in 2013-14, according to a report by the Australian […]
Commonly thought of as an alternative to the bricks and mortar retailer, a website is just another ‘location’ in which to do business. Or so many might think. For James Wakefield and his business partner Robin McGowan however, physical and digital presence is not about ‘alternatives’ but instead the creation of a reciprocal relationship where […]
When you first set up your business, you probably dived in head over heels, researching, forming new relationships, setting up an office space, and organising your daily operations. Your blood, sweat, and tears were most likely sacrificed for the cause, alongside investing your time and money. For those who survived the challenging start up process […]
The Internet has fundamentally changed the business and economic landscape by creating an even playing field for big and small players alike. With more and more Australians now online, the web has become a key channel for customer engagement and the message to businesses of all sizes is to fly their flag online and prioritise […]
Today, there are businesses that rely extensively on their websites to create various touch-points with their stakeholders. Consumers can find everything from clothes, accessories, and electronics to even carton boxes for their packaging needs and nannies for their little ones, online. Boxbee.com provides boxes and storage space for your material and it guarantees delivery on […]
What motivates an entrepreneur is a matter for the individual. It could be the prospect of making money – and lots of it, or the need to be your own boss. For others however, it’s the need to make big difference – and everything else falls incidental. After nine years in the legal profession, Ugur […]
Airtasker and Pureprofile have released Australia’s first study revealing the size and use of Australia’s sharing economy. Following a study of 1000 Australians by local market research firm, Pureprofile, the bi-annual Sharing Economy Monitor has revealed that just under half of the population (44.8 per cent) are aware of the companies driving the ‘sharing economy’ movement, […]
1. Know your brand, know your audience The ‘who, what and why?’ of your company should ring true in everything you produce from the product/service you’re selling through to what you post on social. Once it is clear who you are, why you exist and what you stand for it’s much easier to curate content […]
