If you ask people what their perception is of an online business, majority will describe an e-commerce site or a website that sells merchandise. But there are many ways you can have a business online without directly selling products and services. You can set up an informational website which generates revenues through advertising placements. Or […]
Facebook has released their first app to help businesses manage advertising on the social media service.
Yahoo7 has today unveiled its new advertising platform, a native in-feed advertising solution that offers advertisers creative assets similar to those used in paid social and search advertising.
Facebook has created a new system to make it easier for businesses and individuals to buy and sell using the social media service.
Social media giant Facebook has released an update to cut down the amount of misleading posts appearing in a user’s News Feed.
Australian expenditure on online general advertising is predicted to reach $2,426 million in 2018, a large increase from the $1,150 million spent in 2014.
Businesses with Facebook Pages should expect to see their post reach fall significantly, with the social media giant announcing that they will lower the amount of Page posts users will see in their News Feeds.
QR codes have been widely used as a marketing tool and when used effectively, can add value to the consumer experience. Using the codes for mobile coupons may be one such way.
It wasn’t too long ago that ‘trends’ referred exclusively to what one would see in a fashion catalogue, and ‘hash tag’ was the disused key on a handset phone – is it a case of get-with-the-times, or die?
In my years working in online commerce, I have seen many brands and companies rise and evolve through effective use of SEO and ecommerce tools.
