If you can get people to come to your online business, you stand a fair chance of making money. But how do you market your business and attract those visitors? We look at three Australian businesses making use of marketing techniques such as microsites, online auctions and blogging, so you too can grow your business […]
With technology like the internet readily available, streamlining business practices is a breeze. Gavin Dixon, CEO of Reckon Limited’s Business Division, shows how businesses can use technology to increase profits. Every organisation from the nation’s largest multi-national corporation to your one-man neighbourhood plumber is touting its website, so much so that many of us don’t […]
Looking to create a successful website that generates hits? Read on to find out about designing a website, and learn how to search engine optimise. Design-intensive websites with loads of content are often seen by business owners as important elements of a successful website. But, according to Fred Schebesta, managing director of Freestyle Media online […]
Online business has always been an interest of Stephen Langford’s. Appreciating the success of Netflix in the US, Langford soon launched Quickflix in Australia, and online business success followed. DB: What helped you most in trying to get the business off the ground? SL: Two other major players with some serious money behind them were […]
When it came to setting up her own home office after moving from Sweden to Australia, Kristina Karlsson, from kikki.K, was quick to realise the lack of stylish home and office products that Australian retail had to offer. From there, Karlsson designed her first retail range, and the beginnings of kikki.K. With no business experience, let alone […]
When it comes to doing online business in China, Robelen Bajar, marketing manager for Melbourne IT, shows how to crack the fortune cookie in the Chinese online market. You don’t need to deliver kicks and punches like Jackie Chan’s to make an impression on the Chinese online market. With 800 million searches performed each day, having […]
Sean Ashby and Guyon Holland from aussieBum Exporting since 2001, aussieBum’s key markets include the US, Europe and Asia. aussieBum’s growing range of swimwear, underwear and leisurewear is going from strength to strength, with 90 percent of sales in foreign markets. After initially being stalled by Australia’s major department stores, owners Sean Ashby and Guyon Holland […]
Shane Yeend’s idea of a fun game is creating and building a new enterprise. The sort that is worth millions on a poor day, and millions more on a typical day. Enter Imagination Entertainment. If you play board games, watch TV or play games on your mobile phone or PC, chances are you’ve come across […]
You’d be hard pressed finding an Aussie who hasn’t heard of Roses Only. That’s not to say the hard work is done. James Stevens has found branding doesn’t end with successful marketing; there is also the continuous issue of brand protection. Going into the family business wasn’t high on the agenda when James Stevens was a […]
The success of DuttonDirect.com is proof that online business safety exists, even when transactions involve millions of dollars. Entrepreneur James Dutton shares his secrets to doing safe online business. James Dutton was born into luxury. Well, at least the luxury car trade. His great-grandfather got things started in 1911, creating bodies for exotic cars alongside […]
