Tag: Modibodi

Essity recently paid $140 million to acquire Modibodi, an Australian pioneer in leakproof apparel.

Modibodi founder Kristy Chong talks to us about her taboo period underwear business that she has built from the ground up, single-handedly, since founding the company in 2013. Kristy is a fantastic example of a successful female entrepreneur. She has a PR background, but she knew she always wanted to launch her own business. It was simply […]

Press for Progress, the theme of International Women’s Day (8 March) this year,  is a call for us all to not be complacent when it comes to taking action to promote gender equality and working towards a more equitable future. [Related: “You can’t be what you can’t see”: addressing gender imbalance in the startup ecosystem] With only […]

As consumers increasingly opt for online shopping experiences over in-store, businesses of all sizes can ill afford having a lacklustre ecommerce presence – or worse, none at all. In the Amazon era, that means obscurity, even oblivion. But how can small businesses with limited resources go about establishing an effective ecommerce presence that captivates new […]

“How can Australia’s e-retailers best prepare for Amazon?” That’s the question Dynamic Business put to nearly 20 entrepreneurs and industry experts, this week, for our exclusive “Let’s Talk…” article, centering on Ecommerce. To paraphrase a few of our commentators, the global giant is heading to our shores like a freight train outta hell, so e-retailers […]

Kristy Chong is disrupting the feminine hygiene industry with Modibodi, a line of women’s underwear that uses innovative patented technology to replace the need for panty liners.