#Marketing Campaigns
4 key reasons SMEs need to embrace marketing
Small business owners spend so much time running their business, often they forget the only way to survive is to attract customers. Marketing is a powerful tool for SMEs that can help grow a business but many SMEs think it’s only something for the big players. With more than two million small businesses in Australia, […]
5 Mistakes entrepreneurs make when launching new marketing campaigns
Starting a business is no simple task—there are often few or no guidelines to follow, the risks are usually high, and the pressure is always on. Despite this, while most entrepreneurs consider digital marketing to be an incredibly important part of success, only a precious few consider receiving formal training in the subject. As a […]
New rules of viral videos
They’re getting longer and funnier – and they’re barely recognisable as advertisements.
Is virtual window-shopping the first truly measurable advertising billboard?
Ambient advertising is all about placing ads on things (and in places) you wouldn’t normally expect to see an ad. But is there a foolproof way of measuring its ROI? Not really, which is why businesses are turning to interactive window-shopping campaigns.
Is your marketing totally out of date? 10 ways to tell
Marketing isn’t only about the pitch, but also the delivery. We asked young entrepreneurs how you’re getting it wrong.
Ten steps to a successful inbound marketing strategy
Embarking on your first inbound marketing strategy can feel overwhelming, but just like all big projects the best thing to do is to break the process into easy to manage steps.
Make every marketing dollar count
As more and more marketing opportunities become available to businesses both online and offline, it can be a difficult task to track if your budget is being spent wisely.
Social networking now a marketing necessity
40 percent of Australian businesses are successfully winning new customers through social networking activity, according to a new global survey from Regus, with over two-thirds reporting that marketing campaigns are less effective if they don’t feature a social media component.
Online Marketing
Online marketing can be less expensive and more effective and accountable than traditional methods – Rebecca Spicer explores the benefits for SMEs, and the myriad options for getting the best results from e-marketing campaigns. Perhaps the most telling comment that came from research for this article was, “No-one can afford to brochure drop all of […]