Cenk Baban looks at the benefits to business of using Foursquare and Facebook Check-in deals.
“Nearly half of us have a smartphone or are about to buy one. Smarthphones have features such as built-in GPS, which offer new marketing opportunities based on the location of their owners. These new opportunities are especially tangible to businesses in the retail and hospitality industries.”
In a guest post for Dynamic Business, DealFetch Co-Founder Stas Belkov tells why location targeting is the only way forward for the group buying phenomenon.
Businesses are being urged to get involved with Facebook’s new Check In Deals discount service, which promises to generate awareness, encourage in-store traffic and increase repeat business.
The Commonwealth Bank has employed Facebook’s location-based marketing expertise to give away a year’s worth of free movie tickets to anyone who opens an Everyday Account with the bank after “checking in.”
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