It is widely acknowledged that Search Engines are a critical medium for driving website traffic. In fact, 93% of all online experiences begin with a search engine such as Google. Despite this, Search Engine Marketing (SEM) continues to be one of the most misunderstood and underutilised online marketing channels. Most businesses miss the mark in […]
Any business owner will tell you that there are never enough hours in the day. Running a business is mostly about time-management and prioritising. What isn’t important to daily business operations can be outsourced or dumped completely to lighten the load. However, no matter how irrelevant you think it is right now, social media should […]
Incorporating fads such as Pokémon Go into your digital strategy can pay-off; however, it’s important to have a solid foundation of ‘tried and true’ marketing technologies that take you where your consumers are, says Sharon Rowlands, global CEO of ReachLocal. She recently spoke to Dynamic Business about the emerging technologies redefining the way small businesses approach all facets of […]
Online healthcare marketplace HealthEngine has now raised close to $50m after closing a $26.7m Series C funding round. Sequoia India, which has worked closely with Apple’s Steve Jobs, Google’s Larry Page and LinkedIn’s Jeff Weiner and other high-profile founders, led the round. The VC firm, which counts HealthEngine as its first direct investment in an […]
For most local business owners, SEO appears to be ‘a dark science’ – it’s confusing and most certainly not at the top of the priority list, especially when they have a ship to steer. However, it can also be crucial to a company’s success and ignoring it as a channel to new customers is a risky strategy. […]
If there’s a job you need to fill, it’s likely the right candidate is on social media right now – but which platforms are they using, and how do you reach out to them? A recent study by the Australian Academy of Business and Social Sciences looked at recruitment processes and the unique challenges faced by SMEs or […]
Demand for cloud-based services and delivery platforms has grown exponentially worldwide in the last few years, and Australia is no exception. According to Telsyte’s Australian Infrastructure and Cloud Computing Market Study 2015, the value of public cloud infrastructure services is predicted to more than double from $366m in 2015 to $775m by 2019. The demands […]
Managing a traditional bricks-and-mortar business is, in itself, a tricky prospect but taking a business online with little to no training can be an absolute nightmare. Establishing a web presence involves learning new strategies and new ‘languages’. One term that small businesses might be aware of, perhaps owing its bad reputation, is Private Blog Network (PBN). In […]
The business landscape is constantly evolving due to the emergence of new technologies and trends as well as changes in consumer behaviour. Against this backdrop, the challenge for SME marketing teams is to remain both relevant and competitive, and so attract new customers while retaining existing ones. Here are five strategies marketers cannot afford to overlook in the pursuit […]
Steve Jobs may have almost made the turtleneck fashionable again, but it was Mark Zuckerberg who really kicked off the “casual clothes in the office” trend. But it wasn’t just the fact that the clothes were casual that stirred things up. It was the fact that the style was so authentic to Zuckerberg. As the line […]
