So, you’ve got $5,000 to market your business, but how do you get the best ‘bang’ for your buck? Here are five marketing activities to help promote and grow your business. 1. BUILD YOUR ONLINE BUSINESS Amazingly, around 60 percent of SMEs are yet to have a convincing presence online. With millions of consumers daily […]
Google’s Business Solutions team can identify the potential of select companies to boost sales through search marketing with tailored campaigns from specialists with industry knowledge. Chris Demetriou knew that there was a bigger market out there for his vehicle transportation business. The question was, how to reach it? By working with Google’s Business Solutions (GBS) […]
For decades, companies have strived to find the most effective ways of promoting their goods and services to potential customers. For the most part that has meant advertising, but no matter how well targeted a traditional advertising campaign is, it will still be wasted on large numbers of people who really aren’t in the market […]
Green car share company Flexicar has relied heavily on Google AdWords as its most effective form of advertising since its was founded in 2005, helping it increase business by 400 percent. Flexicar was founded by Monique Conheady from Victoria. The daughter of a business owner, she had been interested in setting up her own business […]
Promoting your business online through search marketing is only one way in which you can take advantage of the internet to grow your business. Here are five key Google products can help you make the most out of your online presence and make a difference to your bottom line. 1. GOOGLE ADSENSE Earn money from […]
Even after you’ve got a good grasp of the concepts of search marketing, actually launching a campaign can feel like a daunting proposition. Even experienced users find they are still learning a long time after launching their first campaign. To help small-to-medium businesses create successful and profitable campaigns, Google has introduced an interactive online learning […]
Online advertising offers greater ease, more control and huge opportunities for SMEs. So, want to make the most of your online advertising? Read on for Google’s online advertising tips. It’s no coincidence that when the modern plane was first commercialised, some of the world’s most ambitious pilots emerged from Australia: Charles Kingsford Smith, Patricia Graham, […]
A growing number of businesses are forsaking packaged accounting software in favour of accessing it as a service over the world wide web. We investigate the benefits and improvements worth taking advantage of. When looking for a new accounting software package for his small business, Con Zeritris chose a relative newcomer to the accounting software […]
Craig Reardon takes a look at internet applications that are changing the way we do business and the emerging advantages for SMEs. Now that the dust has settled on the dot-com crash of 2000, business operators can get a realistic idea of which internet tools and technologies offer tangible benefits for their business. Since the […]
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