Donald Trump, the President of the United States of America is doing nothing if not gaining more media attention than any other President in history. America has taken front stage in the crazy politics game and the world is on the edge of its seat watching every move intently. For the most part, initial reaction […]
Social media is important for businesses wanting to promote their online exposure, and especially for creative businesses, as it can be expressed visually through social media channels. Not all social media platforms are relevant to every business, so it is important to know which ones to use for yours, as there is a lot of […]
Perception is everything in business. Take large companies. Often, by virtue of their size, they convey competence and stability, which is invaluable when it comes to attracting and retaining customers. However, if you’re not a big brand, how do you make a big impression? What if you are a start-up, or a small business? How do you go about getting […]
By the time their DIY teeth whitening brand had been on the market for 18 months, HiSmile co-founders Nik Mirkovic and Alex Tomic had generated $10 million in global e-commerce sales. With just $20,000 in start-up capital, the young Queenslanders bootstrapped their way to success by harnessing digital and social trends, including influencer-led marketing, to […]
Over 15.8 million Australians are on social media, and 57% of them are active on social media at least once a day. Whether or not your business has a social media presence, it’s likely your employees do. With this in mind, it’s important you keep up to date with current trends and potential issues relating […]
As 2017 begins to unfold there is one message for SMEs: it’s time to innovate marketing strategies to compete with bigger businesses. Gaining consumer attention is becoming an increasingly difficult task, as competition increases for SMEs and the channels with which to reach audiences continue to fragment. How can a small business stand out from […]
Businesses are keenly aware that innovation is increasingly necessary for survival, let alone success, but many still struggle with the notion that innovation is not without risk of failure. There is a prevailing belief that failure is a weakness, and this works through all layers of the business: from the board through to management, to […]
Since making the tough call to completely rebrand and rebuild their social travel app, last year, Ryan Hanly and Mark Cantoni have enjoyed global success. Now used in over 180 countries, Travello (previously known as Outbound) increased its valuation to $4m in August off the back of their second funding round. Hanly, the company’s co-founder and CEO, also […]
Launched in January 2014, ScheduGram is a software as a service (SaaS) that exists because Instagram missed a beat; namely, the platform’s standard Application Programming Interface (API) doesn’t allow people to schedule posts. Well, one company’s oversight is someone else’s gain. Founded by Melbourne-based entrepreneur Hugh Stephens, Schedugram schedules Instagram posts on the behalf of its clients, which include […]
Nearly 70% of Australian consumers use social media [1], and we’re living in an increasingly social-first world. In fact, today more than 93% of social conversations between brands and people are one-to-one [2]. For businesses, being responsive is ‘table stakes’, and consumers now expect that social media will offer a better customer service experience than email or phone. More than half […]
