Anna Cairo blogs about setting goals for social media use.
“When it comes to social media, for the most part, businesses don’t set goals. They simply engage with a platform (because it’s free) and hope that success will come.”
Anna Cairo blogs about the importance of getting to know social media, before engaging with customers in the space.
“A different way to look at social media, is not by defining ‘what it is’ but by understanding ‘what it provides’. This subtle distinction offers better awareness of social media and the certain characteristics that shape it, which separate it from traditional media.”
Local employees are demonstrating new levels of awareness, self-education and self-regulation when it comes to social media, at the same time an increasing number of workplaces are restricting access to the ‘social web’.
Just four months after it began testing its daily deals offering, Facebook has killed the product, saying it’s learned a great deal from the exercise and will “continue to evaluate how to best serve local businesses.”
Social media has emerged as a cost effective way to brand, market and sell your products/services. It is a creative landscape for people and the brands they love to interact, share stories and build relationships with.
Businesses are being invited to enter the ‘Save My Website’ competition, and go in the running to win a $25,000 package including new website design, site search engine optimisation (SEO) and social media management.
A significant number of Australian businesses are now embracing digital marketing, but experts suggest they should also utilise cross-channel marketing to keep up with the rising use and growing culture of social media.
Just 10 minutes a day could be all you need to commit to social media, to make a marketing difference for your small business.
Businesses are growing more reliant on referrals for growth thanks to social media’s climbing popularity, with business consultant Shaun Mahoney tipping the organisations that embrace social media will eventually dominate the market.
Robert Steers blogs about using new media to reach your market – on a budget.
“Advertising on new media has several unique elements. On Facebook, ads can be connected to a Facebook page, encouraging interaction within a user’s network. On news aggregators like Digg, advertisers can gather feedback about their ad through comments or votes… “
