Travelling the world to write about it sounds like a dream job, but Tony and Maureen Wheeler insist it is hard work. After printing more than sixty million Lonely Planet Guides, the Wheelers reveal their brand building secrets. Few serious travellers would set out for an overseas adventure without a Lonely Planet visitor guide. But […]
In a product saturated market, Betül Madakbas finds the best way to stand out can be design. Madakbas, creative director of design and branding company Baseline, likes to push creative boundaries when it comes to both product and store design. Starting a business from scratch would be challenge enough. But for Madakbas one of the initial […]
Launching strand after strand in his iconic Virgin empire, entrepreneur Sir Richard Branson gets it right quite often. But how does Branson do it? The king of marketing and branding shares his secrets to success. When taking a flight with Sir Richard Branson’s spirit of adventure, it’s a good idea to check your seat-belt. His […]
Making sweet-tooths see an old favourite in a new light may not be the same as reinventing the wheel, but for Ann Cummings it’s a way to keep Newcastle’s Pudding Lady, a seasonal business, busy year-round. Talking to Ann Cummings one week from Christmas, you’d be hard-pressed to catch her at a quiet moment. As […]
Running a profitable and environmentally friendly business, like SunSalt, can take a lot of resources. So Jan and Duncan Thompson made the most of a $250,000 AusIndustry innovation grant to keep SunSalt exporting sustainably. When Duncan Thompson started working at an inland salt mine, he didn’t realise he was gathering knowledge to found SunSalt, and […]
From frequently sacked typist, to a multi-millionaire, Sarina Russo knows what it takes to build a business. In fact, Russo knows what it takes to build multiple businesses; taking The Sarina Russo Group from humble beginnings, to its current state of an ever-expanding empire. Sarina Russo loves being a dragon. Not a fire-breathing mythical monster, […]
Developing programs and building websites before most of us had our first email address; Ben Keighran is a pro at developing niche business. But business development isn’t always a smooth process, as Keighran has found with Bluepulse. It’s not every day you’re the opening act for Microsoft. That’s the position Bluepulse founder Ben Keighran found […]
Author of Minding Their Own Business and Minding Her Own Business (McGraw-Hill), Gloria Meltzer profiles real-life successful entrepreneurs and their businesses. Meltzer now shares the lessons she’s learnt. Drawing on her writing and small business teaching background, Gloria Meltzer chose her entrepreneur profiles carefully. “What I sought from them was an honest look at the […]
For Tim Anderson, pursuing a childhood interest meant starting niche a business, Madman Entertainment, from his bedroom. Together with Paul Weigard, co-director, Anderson has learnt the steps of growing a niche business. He’s a self-confessed geek, and always has been. But Tim Anderson’s brand of geekiness is a savvy business tool that’s helping Madman Entertainment […]
It’s difficult to catch Australia’s cosmetics icon, Napoleon Perdis—his days and weeks are a whirlwind of appearances, meetings, and travel. But once you have Perdis, the rest is easy, because talking about cosmetics and the rise of his company, Napoleon Perdis Cosmetics, is something the entrepreneur does with great enthusiasm. Although permanently based in the […]
