Betül Madakbas designs success at Baseline

By Hannah T · 22 January 2007 · Entrepreneur

Designing Success in a Saturated Market

Meet Betül Madakbas, the creative director behind Baseline, who's shaking up the industry with bold designs. But what was the biggest challenge she faced when starting her business from scratch?

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Summary

In a product saturated market, Betül Madakbas finds the best way to stand out can be design. Madakbas, creative director of design and branding company Baseline, likes to push creative boundaries when it comes to both product and store design. Starting a business from scratch would be challenge enough. But for Madakbas one of the initial […]