Information technologies are accelerating at an exponential rate, ushering in the fourth industrial revolution. This is a digital revolution and the pace of change is unprecedented. This revolution incorporates machine learning (think parallel processing and neural networks) and the concept of self-assembly or self-programmability. As technologies continue to advance, they accelerate the progress of other […]
In today’s fast paced business environment, the race is on for organisations to become fully digital, something which we saw backed up by The Economist Intelligence Unit’s recent ‘Digital Transformation Agenda 2016’ report whereby 77% of those surveyed agreed (somewhat or strongly) that digital transformation is their number one priority. However, 46% also said that […]
Based on the global growth potential of her personalised video marketing start-up, Data Creative, Renece Brewster was recently selected to participate in EY’s 2017 Asia-Pacific Accelerating Entrepreneurs program. The program, which involved a strategic growth forum in Rome, earlier this month, provided the Melbourne businesswoman and 23 other entrepreneurs with support, expert guidance and network […]
I’ve been a business mentor for a while now and yet it never ceases to amaze me how often company’s either ignore or underrate their database. From my own experience, I’m acutely aware of just how important it is for a company to maintain accurate and up-to-date intel on the people in their network. In my opinion, your company’s database […]
Big data has transformed the way business interact with their customers. Marketers can now harness data from previously untapped platforms, such as personal social media profiles and online and offline purchasing habits. The Internet of Things (IoT) is opening doors for companies to glean intelligence that enables them to enhance their offering down to their customers’ […]
If proof was ever needed that Aussies are rookies in romance, an analysis of retail data by Square has revealed the typical consumer spends more on their mums for mother’s day than they spend on their Valentine. The global payment technology company found that not only do Aussies purchase 60% more flowers on Mother’s Day, the average national spend on […]
Market share growth and sales increases are the driving forces for SMEs. Neither, however, happens by chance. You must be prepared and put in place a strategy that will enable you to achieve the desired results. Generally, collecting information that is relevant to buyers and organising it is often seen as the key to driving sales. Even then, […]
Sydney-based tech start-up Audience Republic, which helps event organisers boost ticket sales, today closed a $525,000 seed investment round. Co-founders Jared Kristensen, a former promoter, and Jason MacLulich, ex CTO of GoCatch, raised capital from Artesian Capital and QUT Creative Enterprise Australia. Funding also came from angel investors Radinck van Vollenhoven (Stocard’s MD, formerly with Spotify and […]
Imagine having complete visibility across your business to quantify exactly how and where resources are being used, so you are always ready to seize new opportunities. In an age of data, this is not wishful thinking. We already have all the information. We just need to understand it. Translating Raw Data The raw data exists, […]
Identity theft is a well-known threat and not just for individuals – businesses, both big and small, are also at risk. In fact, the Aberdeen Group has found that it costs the global business community roughly US$221 billion annually. For criminals, targeting unsuspecting businesses for identity theft is an attractive undertaking because its highly lucrative and, by comparison, the risks are minimal. […]
