Not a single day goes by without a new technology being available in the market to help organisations perform more efficiently. Many organisations are in a race against time to embrace new technologies for a variety of reasons including compliance, legislation, the activity of competitors or perceived business opportunity. The choice of technology deployed is […]
Big data is no longer the sole domain of large enterprises – small-to-medium businesses (SMBs) that leverage data effectively can gain significant competitive advantages. Almost all businesses now collect data to some extent. However, many businesses are still overwhelmed by the sheer volume of data available to them and they wonder how to make sense of […]
Disruption has become ‘business as usual’ in many markets and, as such, it is necessary for entrepreneurs to adopt a disruptive mindset. Disruption is forcing business leaders to act quickly and decisively to remain relevant in their industry or to leverage new market opportunities. All change, regardless of what level it occurs at, is fundamentally disruptive to an […]
Australian businesses spend considerable time and money protecting themselves from external security threats, but it’s important to remember that there are also threats within. While viruses, phishing and ransomware attacks are constantly top-of-mind when it comes to securing IT infrastructures, steps must also be taken to protect them from staff. Unfortunately, they can cause just […]
Evidently inspired by the booming trend created by Pokémon GO, McDonald’s Australia have launched their own VR app to coincide with the launch of their current Monopoly Game. The app turns the company’s in-store promotion into a mobile gaming experience that converges the digital and physical worlds. However, riding on the coattails of someone else’s success […]
Remember those blocky, retro-looking input-output devices that looked like computers but were actually thin client terminals? If you don’t, that is because PCs have evolved significantly since the 1980s, breathing new life into the thin client. For those not familiar with the thin client, they are the small computer-like terminals which depend on the server for […]
Fed up with the time and money they’d each wasted on a ‘trial and error’ approach to recruitment, serial entrepreneurs Aleksander Svetski and Todd Pierce partnered to develop an intelligent job-matching system that removes guesswork and uncertainty from the equation. Set to roll-out from November, iRecruit is a cloud-based, data-driven platform that uses cutting […]
Welcome to the digital age, where Point of Sale (POS) software and similar applications have become the new norm. Not surprisingly, these have changed the way consumers shop – in a radical way – over the past five years. It has also meant that the retailers, particularly small businesses, have had to adapt in order […]
It’s been circulating for more than a decade, but now ransomware is becoming an increasing problem for businesses of all sizes. Designed for financial gain, ransomware attacks involve malicious code that infiltrates a victim’s computer or a company’s server infrastructure and encrypts stored data. The first a victim knows of the attack is when a […]
The intelligence of social media means the needs and wants of the individual are laid bare. With this tool, SMBs have the data to find and target the people who matter to the business, on their preferred platforms, and directly cater to them. The mark of successful advertising is to associate desired emotions with a particular brand. […]
