Tag: Customers

The upkeep of your company’s social media can make or break a brand, keeping audiences aware of your existence and garnering further interest.

The current crop of marketing automation tools was a luxury affordable only to larger organisations, but it’s now possible for small businesses to share a slice of the pie as well.

it is important to know and understand your typical customer’s buying strategy so that you can sell to them effectively and efficiently, by matching your marketing and sales methods to their buying strategy.

Everyone knows about the difficulties and the risk of failure, but you have decided to take the plunge anyway. Great, but here are five things that are essential to your ability to succeed.

The time it took you to read this sentence is roughly the length of the average consumer attention span. That’s right, the average human attention span has been clocked at eight seconds.

There are some possible issues that could potentially make all those awards a double-edged sword.

It is important that the senior employees have a thorough framework to mentor the juniors and newbies, who need to know firsthand the values of the organization that they have joined.

As tempting as it may at times be to simply ignore people who constantly complain or over react, the only way to overcome the issue is to tackle it head on.

Businesses could soon be contacting their customers using WhatsApp, the instant messaging app acquired by Facebook in 2014.

The operator of online electronics store Electronic Bazaar has been fined $100,000 for misleading customers regarding refunds and the liability for faulty goods.