It’s not always what you do but the way you do things in business that secures your place in the market and a loyal customer base. The mistaken belief that you have to reinvent the wheel will only serve to make your experience more overwhelming and limit your options. “They think they have to come […]
Today’s consumers are armed with more choices, more substitutes and more outlets to pursue alternative brands. In a world where our next purchase can be just two clicks away if we’re dissatisfied with a particular experience, providing quality service has never been more important. We harp on about providing a strong customer experience and with […]
When you first set up your business, you probably dived in head over heels, researching, forming new relationships, setting up an office space, and organising your daily operations. Your blood, sweat, and tears were most likely sacrificed for the cause, alongside investing your time and money. For those who survived the challenging start up process […]
Nearly all early-stage startups have a very limited cash flow, meaning that founders have to be picky about where funds go and why. When it comes to marketing, entrepreneurs are faced with a tough decision: spend limited resources on marketing, or inject funds into product development, following the mantra, “build it and they will come.” […]
I’ve received several emails via LinkedIn over the years from newly self-published authors who want me to buy their books. If you’re one of these authors, I applaud you for taking that important step toward self-promotion. But now I’m going to tell you why I—and probably most of the people you sent that email to—never […]
Small business owners spend so much time running their business, often they forget the only way to survive is to attract customers. Marketing is a powerful tool for SMEs that can help grow a business but many SMEs think it’s only something for the big players. With more than two million small businesses in Australia, […]
Increasing your sales through marketing requires a deep understanding of who your customers are and their biggest wants and needs. Successful marketing also uses in depth knowledge of the reasons your customers decide to purchase from you and the process involved in making that decision. The consumer buying process has been modelled and studied intensively […]
Creating a strong brand is becoming increasingly crucial for professional services businesses. With competition rife and many businesses struggling to find clients, those who want to be successful over the long term need to set themselves apart from the competition and differentiate themselves with a clear branding strategy. A recent report from Beaton Research and […]
When people hear about your business, what do you want them to think? How do you want them to respond to your products? How do you want them to see your organisation? That’s your brand identity – quite literally your business’ reputation. It’s one of the most important elements involved in starting a business. This […]
Like innovation, disruption, visionary and out-of-the-box thinking, thought leadership is perhaps one of the most overused and often wrongly applied terms. The dawn of the digital age has enabled pretty much anyone with a voice to become a thought leader. More people than ever can aspire to have the same voice as a Sheryl Sandberg […]
