Big businesses appear to have one huge advantage over smaller guys – they have access to best practice knowledge and tools to help them beat their competition – especially smaller competitors. Think you can’t access these skills and knowledge? Think again.
Criticism…who needs it! Well, you do, if you truly want to understand your customers, take the bad with the good, and spin it into gold. Here’s how.
A study of more than 11 million consumer conversations online takes a close look at how people review and purchase products online – and how user-generated reviews can affect your own brand or business.
Looking for the kind of feedback you get from a customer focus group, but can’t afford the expense of putting one together? Mark Capps, CEO and co-founder of online retailer Sneaking Duck, writes about how four inexpensive weekends at the Bondi Market left his start-up with enough feedback to improve and streamline its offering.
Danielle MacInnis offers some practical marketing ideas that any small business can implement today.
“It seems to me common sense but unless you live and breathe marketing all day, everyday, maybe some basic marketing tools just aren’t on your radar.”
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