Catriona Pollard blogs about using ‘How To’ articles to gain publicity for your business.
“‘How to’ articles can not only position you as an industry expert, they can offer topical, helpful and interesting information to readers and are one of the easiest types of articles to write because they have a tried and tested structure that works.”
Catriona Pollard blogs about the essential elements of a great website.
“The content or copy of your website is critical. This is where you hold the attention of your audience and your word choice and grammar are critical. Misspellings and poor grammar are a quick turn off.”
Catriona Pollard looks at using an RSS feed to free up time in your business.
“The main purpose of an RSS is to manage the organisation and collection of information from the internet. RSS is a time management tool for businesses and people who regularly use the web.”
Catriona Pollard blogs about using YouTube to bring exposure to your business.
“Video carries a lot more impact than text – yes video is linear and your audience has to sit through it – but video gives you the chance to create an impact, guide your audience through things and give your audience the chance to really get to know you.”
Catriona Pollard offers a few tips for business owners looking to approach journalists.
“They’re people too. They have good days and bad days and there are ones who will be nicer than others. But don’t be intimidated by them if they are less than sugar and spice, they will respect you more for not sounding nervous.”
Catriona Pollard takes a look at Google+ and what features it delivers that trump Facebook.
“Google seems to have taken all the social aspects from Facebook and created a network which is more personal for the user.”
Catriona Pollard delivers a checklist to ensure you’re using social media appropriately in your business.
“Before you sign up and start Tweeting or Facebooking, you should think about the social media strategy. This means taking time to stop and think about what you want to accomplish.”
You have reached the end!
