Tag: Campaign

Know when to walk away.

Perception is everything in business. Take large companies. Often, by virtue of their size, they convey competence and stability, which is invaluable when it comes to attracting and retaining customers.  However, if you’re not a big brand, how do you make a big impression? What if you are a start-up, or a small business? How do you go about getting […]

We all have a love-hate relationship with our emails. It’s great because it’s instant, easy to use, and costs next to nothing. At the same time, most of us get hundreds, if not thousands of emails a month—leaving a majority of them unread.  As a business reaching out to customers through email, how can you keep […]

It’s never too soon to start thinking about your company’s corporate social responsibility (CSR) program – no matter how new or small your company may be.

The ACCC has announced that franchisors in the take-away food and fitness industries will be audited to ensure compliance with the Franchising Code of Conduct.

NSW Premier Barry O’Farrell has today announced a $227,500 funding boost for a marketing and promotion campaign to encourage domestic and international tourists to visit the Blue Mountains region.

Eftpos has pledged to donate up to $2 million to fight skin cancer and diabetes after running a campaign which sought community voting on how its donation should be spent.

Fraud is big business these days, and the Australian Competition and Consumer Commission (ACCC) is investigating a number of cases of alleged marketing-related fraud.

From London to Sydney, experiential marketing expert, Meredith Cranmer, has directed successful campaigns in both sides of the world.

Tourism Queensland has launched a new international brand ‘Queensland, Where Australia Shines’, the state’s first global tourism brand on the back of the successful ‘Best Job in the World’ campaign which attracted international attention.