There are more than two million small businesses in Australia. With so much competition, it can be hard to stand out – especially when it comes to reaching new customers. In fact in Facebook’s recent Future of Business Survey – Australia[1], nearly three quarters (73%) of small businesses rated attracting customers as one their top […]
It’s one thing confidently rattling off company statistics, industry trends and future predictions about your business to clients and customers, it’s another having a camera or microphone shoved in your face and being asked to recite the same knowledge to a journalist. [Editor’s note: this article is the second in a two-part series by Luke Buesnel […]
When you’re designing your website, you have a ton of things to think about. You’re concerned with the way your business is presenting itself to the world, and this means you’re less concerned with things that may seem trivial. Recently, Apple was smacked by a lawsuit for overlooking something: a particular graphics module used on […]
In the space of five years, Jasmin Robertson has reversed the fortune of the family business she never imagined she’d run. With little industry experience, and only a $20k overdraft to work with, the Brisbanite has grown Roza’s Gourmet into a multimillion dollar brand. How did she do it? By sticking with the original ingredients […]
Copyright In Australia, copyright protection is automatically granted to any original creations. This means that as soon as someone has created something original such as writing, music or artwork, they then become the copyright holder for the creation. As the copyright holder, you then own the rights to your creation, including the right to license […]
Traditional telecommunication networks are stuck between a rock and a hard place: their profit margins are eroding from the growing commoditisation of voice and data and yet; with capped data plans still the norm, consumers are not quite getting what they want. And the culprits – look no further than the likes of Skype, Viber, […]
Everyone has, at some point, dreamt of owning their own business. Whether it’s a small family restaurant or a large worldwide corporation, the need to have something you can call your own is deeply rooted in the human psyche. That being said, if it really were that easy, everybody would be an entrepreneur. Making it […]
It is not that big of a secret that, in today’s unforgiving business climate, companies are forced to constantly improve upon the things driving them forward in order to stay ahead of the competition. But what exactly are those thongs? According to TNS survey 32% of participants from high-performing companies said that that they have […]
Small businesses are more numerous and more competitive than ever before. In fact, according to one article, a new business is started every minute. Here are some technologies helping small business owners compete in today’s market. Cloud Computing According to Forbes, the cloud is here to stay, and small businesses that don’t utilise all the […]
Today’s consumers are armed with more choices, more substitutes and more outlets to pursue alternative brands. In a world where our next purchase can be just two clicks away if we’re dissatisfied with a particular experience, providing quality service has never been more important. We harp on about providing a strong customer experience and with […]
