Tag: Business Websites

Local businesses continue to fall behind when it comes to using a website to promote themselves, with research finding the majority of sites have substandard search engine optimisation (SEO).

Catriona Pollard blogs about the essential elements of a great website.

“The content or copy of your website is critical. This is where you hold the attention of your audience and your word choice and grammar are critical. Misspellings and poor grammar are a quick turn off.”

The importance of a quality website cannot be underestimated when running a business. A website can be seen as a digital shop-front, as it’s often your customers first interaction with your business; so it’s vital to get things right!

Local consumers who utilise the mobile web aren’t having their expectations met, with the vast majority reporting disappointment courtesy of poor mobile and application performance.

Small businesses with an online presence reap almost half their average turnover from the internet, according to study by Telstra and the Council of Small Business of Australia (COSBOA).

Australian businesses with a website are more successful than those without, according to the MYOB Business Monitor Online Special Report. But despite this knowledge, the majority of Australian businesses still do not have a website – with 57 percent of businesses still choosing not to promote or sell their products online.

Julian Smith blogs about new findings from MYOB that show businesses with websites have consistently higher revenues.

“If consumers are not finding you online, for them your business doesn’t exist.”

In the third of the Driving Business Online case study series, Bob the Welder shows it’s possible for small businesses to sell large and industrial items online.

Robert Moorman blogs about whether SMBs should invest time in DIY business videos, or just outsource it.

“With video becoming more affordable and available, there’s never been a better time to invest in some good quality video to help build your brand and enhance your business outcomes.”

It’s the dilemma on many small and medium sized businesses minds – how do they make sense of the complex digital advertising landscape?