Sales experience from those famous steak knife infomercials makes Tim Shaw the perfect candidate for sales and marketing advice for SMEs. Shaw’s Communique Television may seem a long way from the infomercials he’s most remembered for, but he’s still the master of sales who coined the phrase: “But wait, there’s more“. Let’s face it; Shaw’s […]
In a product saturated market, Betül Madakbas finds the best way to stand out can be design. Madakbas, creative director of design and branding company Baseline, likes to push creative boundaries when it comes to both product and store design. Starting a business from scratch would be challenge enough. But for Madakbas one of the initial […]
Launching strand after strand in his iconic Virgin empire, entrepreneur Sir Richard Branson gets it right quite often. But how does Branson do it? The king of marketing and branding shares his secrets to success. When taking a flight with Sir Richard Branson’s spirit of adventure, it’s a good idea to check your seat-belt. His […]
It’s difficult to catch Australia’s cosmetics icon, Napoleon Perdis—his days and weeks are a whirlwind of appearances, meetings, and travel. But once you have Perdis, the rest is easy, because talking about cosmetics and the rise of his company, Napoleon Perdis Cosmetics, is something the entrepreneur does with great enthusiasm. Although permanently based in the […]
Tim Pethick knows all about business branding. After all, between the cars and hot air balloons, nudie juice became one of the Asia/Pacific region’s most influential brands. So how was it done? Pethick lays bare his branding tips. If it wasn’t for the dot-com crash of 2000, the world may never have seen a […]
Multi-channel retailing is becoming increasingly crucial for businesses to survive in an online age – Rebecca Spicer explores the options and steps required to build a successful e-store. Thanks to the spread of broadband and wireless services at home, online business are growing rapidly, urged on by confidence in online brands such as eBay and […]
The music industry’s continuous transformation isn’t slowing down The Music Man, Barry Bull, in the slightest. Bull instead turns to innovation and incessantly reinvents Toombul Music, to keep up with the times and technology. Music is in Barry Bull’s veins. He even calls himself The Music Man, a phrase long since adopted by journalists, and […]
When his pyjama business was first launched, Peter Alexander didn’t imagine he would spend the next 18 years growing a brand and an online business. Now he shares how Peter Alexander, the brand, led to a profitable business. It all started with a pair of pyjamas bought in Hong Kong. The uncharacteristic purchase prompted Peter […]
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