#Brand Value
Lessons to takeaway from H&M’s PR disaster
Business moves fast these days. But if business is quick, social media is Usain Bolt. One little post spirals out of control and within a few hours, you have a full-on brand crisis. Don’t believe me? Just ask H&M. The fashion retailer recently found itself under fire for an ad that featured a black child […]
The entrepreneur bringing brands to life
From London to Sydney, experiential marketing expert, Meredith Cranmer, has directed successful campaigns in both sides of the world.
Six ways to get customers to love your business
Customer loyalty is all about attracting the right customer, getting them to buy often and deliver you even more customers. These six tips will help you make customers feel attached to your business, and see them deliver the benefits of engagement.
Foster loyalty via new mobile coupon solution
2ergo has unveiled its VoucherNet mobile ticketing and coupon platform, a new solution designed to enhance brand value and customer retention.