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Foster loyalty via new mobile coupon solution

2ergo has unveiled its VoucherNet mobile ticketing and coupon platform, a new solution designed to enhance brand value and customer retention.

An end-to-end mobile ticketing, coupon and customer loyalty solution, VoucherNet is the platform behind Britain’s Orange Wednesdays cinema campaign, one of the world’s longest running and most successful mobile marketing campaigns.

“2ergo’s technology enables users to distribute digital coupons and tickets seamlessly and efficiently to virtually any mobile phone. Our offering allows our clients to redeem, manage, track and report on promotional campaigns and specific events through retail outlet EPOS systems, portable hand held scanners or behind-the-till redemption units,” 2ergo Australia General Manager Roger Woodend said.

According to Woodend, VoucherNet provides a multi-purpose, complete solution and allows different campaign mechanics and objectives to be achieved through one campaign management system.

“It also provides extensive real time online reporting enabling our clients to monitor where, when and how coupons are being redeemed, or tickets are being used, as well as by who.”

VoucherNet is driven by an online interface which allows users to build and manage their coupon and ticketing campaigns themselves while tracking in real time the redemption status and overall success rates of their campaigns.

Mobile coupons offer significant advantages over paper based alternatives as they are proven to deliver higher redemption rates, they offer higher security and encourage impulse purchases,” Woodend added.

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Lorna Brett

Lorna Brett

Lorna was Dynamic Business’ Social Web Editor in 2011/12. She’s a social media obsessed journalist, who has a passion for small business. Outside the 9 to 5, you’re likely to find her trawling the web for online bargains, perfecting her amateur photography skills or enjoying one too many cappucinos. You can follow her on <a href="https://twitter.com/#!/dynamicbusiness">Twitter @DynamicBusiness</a>

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