Small businesses are the heart of the Australian economy, but how do they compete with the big end of town? The big end of town is big businesses that have been successful for a reason and have learnt not only from peers, but also their mistakes. To rise amongst the over two million businesses operating […]
Big Data is an overused buzzword in business and technology. It refers to the massive increase of data gathered and stored in many modern information systems. The term is often discussed in the context of business intelligence (BI) and analytics – the ability to properly analyse the data, make sense out of it and act […]
The proliferation of channels available to connect with consumers and the ability to access rich data about them creates huge opportunities for marketers to engage and create brand loyalty.
The coming year will see Chief Information Officers (CIOs) focus on making strategic network investments in order to best manage big data, the cloud, and the Internet of Things (IoT).
We take a look at how the relationship between the Chief Technology Officer (CTO) and Chief Marketing Officer (CMO) can have an effect on the success of big data projects.
Law firms could be wasting hundreds of hours each year and miscalculating tens of thousands of hours in billable time due to problems with new technologies.
Read any tech or marketing title at the moment and someone is saying something about ‘Big Data’.
Amid all the discussion around big data over the past few years, there’s a more fundamental question businesses need to be asking themselves: Do I know where my company’s data is residing?
It’s exhausting and, quite frankly, impossible to be across every technological development but it’s important to keep your finger on the pulse. If nothing else it could save your business a lot of money.
It wasn’t that long ago when the idea of bringing your own smartphone or tablet to the workplace or using them to shop online from the comfort of your lounge was unthinkable.
