Bad employee behaviour on social media outside of work hours can be damaging to a business’ brand and reputation. Here’s why every business needs a workplace social media policy.
Improvements in technology mean businesses must now contend with more than just the internet, and any that haven’t integrated mobile technologies and social media in their online strategy will be left behind. Here’s how to create a well-rounded digital strategy.
Facebook still eluding you? Anna Cairo has some easy steps to get your Facebook for business strategy on track for 2012.
“A few key foundations need to be in place to support the process otherwise measuring ROI is challenging.”
As the end of the year approaches, now is a good time to work on your social media goals for next year, if you haven’t already done so, blogs Anna Cairo in this list of five things to consider.
Anna Cairo blogs about making the most of Facebook for business.
“Anyone who establishes a Facebook page for business purposes should have a primary objective for their page…”
Anna Cairo looks at the benefits of using LinkedIn for your business.
“Although LinkedIn is the most commonly used business networking site, it appears to be an underrated social media platform and consequently is under utilised.”
Anna Cairo looks at the five business benefits of blogging.
“Blogging is a long term strategy where getting traction takes time. However, the potential opportunities are worthwhile so it is essential that business consider it.”
Anna Cairo blogs about protecting your privacy on social media.
“Before you tweet, share or like, think seriously about how much data you want to share because once online, the information is no longer private.”
Anna Cairo blogs about setting goals for social media use.
“When it comes to social media, for the most part, businesses don’t set goals. They simply engage with a platform (because it’s free) and hope that success will come.”
Anna Cairo blogs about the importance of getting to know social media, before engaging with customers in the space.
“A different way to look at social media, is not by defining ‘what it is’ but by understanding ‘what it provides’. This subtle distinction offers better awareness of social media and the certain characteristics that shape it, which separate it from traditional media.”
