In the last year, I have expanded my company into three separate international markets: Singapore, the USA and the UK. While we have only officially launched in Singapore, I have spent enough time in each region to become aware of the massive diversity in culture, social protocols and ways of doing business that is unique […]
There’s something really sexy about the idea of being an entrepreneur. Why else would there be so many TV shows and publications dedicated to the pursuit? But the reality of creating, building, and exiting businesses is often far from expectations. Endlessly inspired creativity sessions, constant deal making, investors throwing cash at your brilliant ideas… These […]
Four years ago, Sydney’s Frank Andrews began to transition away from a nearly 20-year career in the banking sector, where he was earning a six-figure sum, to pursue his passion for coffee roasting as a legitimate business. With limited hospitality experience, he faced an uphill battle – especially considering the fiercely competitive nature of the local café […]
Amazing things can happen when brands ‘tie the knot’ but only if they pass the compatibility test, says Jessica Ruhfus, the founder and CEO of brand matchmaker Collabosaurus. The marketing and PR professional spoke to Dynamic Business about the competitive advantage businesses can gain through brand collaborations with compatible partners and why it made sense for her ‘dating […]
Marketing is easier, faster, and a lot more effective than it used to be. But, if you’re a new business, it often doesn’t feel that way. Ever notice how some businesses grow suspiciously fast — coming “out of nowhere” and rocket into the #1 spot online? Their sales explode and it seems like they can […]
You’re in a performance review and your Manager tells you that a couple of your colleagues think your ego walks in the door two hours before you do. It’s ok though…. He’s “just being honest”. You’re having a discussion with a colleague and she raises her voice, points her finger and lets you know that […]
It’s crazy. You just bought new machines last year. Why are you being asked to buy more? It’s a fact of life though. It seems like when you start spending money, you just can’t stop. But, that doesn’t mean you have to just open up the floodgates and commit financial suicide. Here’s how to get […]
The challenges for traditional industries are intensifying. After decades in the driving seat, technology is now striking the heart of what some industry sectors have traditionally kept to themselves. And arguably, it’s about time, as a new wave of technology enabled start-ups are finding more efficient ways to deliver services tailored to a client’s needs […]
Starting a business is no simple task—there are often few or no guidelines to follow, the risks are usually high, and the pressure is always on. Despite this, while most entrepreneurs consider digital marketing to be an incredibly important part of success, only a precious few consider receiving formal training in the subject. As a […]
If you’ve been involved in sales and marketing on any level, you have probably heard of the sales and marketing funnel. A visual way to depict the process your customers take from lead to conversion, your sales and marketing funnel is more than just a pretty picture. If you want to get the most out […]
