Tag: Advertising

Optus engaged in misleading and deceptive conduct when advertising Optus Broadband’s “Thing Bigger” and “Supersonic” internet plans, the Federal Court Sydney has found.

Adepto Publications Pty Ltd is alleged to have been ‘blowing’ advertisers, with the Australian Competition and Consumer Commission instituting proceedings against the company in the Federal Court, Sydney.

Bing Lee has written to customers offering full refunds to those who bought 3D TV sets outside the areas in the AFL and NRL grand final 3D trial broadcast zones after Bing Lee advertised the TVs for this purpose in areas that couldn’t receive the signal.

Optus has partnered with TrueLocal.com.au to give small to medium business (SMB) customers the marketing tools they need to promote their business online.

Optus broadband is in the ACCC’s sights once more over the telco’s broadband advertising, this time for Optus’ ‘think bigger’ and ‘supersonic’ broadband promotions, taking the issue to the Federal Court Sydney.

Search Engine Marketing (SEM) is surging in popularity over traditional forms of advertising as a means to reach this large pool of potential customers. SEM, also referred to as paid search or search advertising, involves paying for an advert, usually located at the top of search results.

The Australian Competition and Consumer Commission is seeking to ban Optus from using the word “unlimited” in advertising after alleging the company has misled consumers.

Nokia, Yahoo! and NAVTEQ are opening up new possibilities after Nokia and Yahoo! announced a partnership covering email and maps, with NAVTEQ opening up a unique opportunity for advertisers.

Domino’s Pizza is is rolling out a change to it’s core pizza product offering, with 3,750 tonnes of tomato sauce and a new advertising campaign hitting consumers today.

“Free” is being hailed as the Internet’s natural and ultimate future – as evidenced by a growing cohort of bloggers who insist “free” is the only solution to content providers’ Internet woes. However, Ovum believes their economic logic is flawed, and that financing “free” through advertising alone requires a scale which is unlikely to be achieved in online entertainment unless the sector undergoes a radical revolution.