In a tale of entrepreneurial grit and sibling synergy, Dylan and Maddy Jarvis have transformed a simple idea into a multi-million-dollar press on nail business, Candy Claws.
Despite being based in different cities—Maddy in Brisbane and Dylan in Melbourne—the brother-sister duo has captivated the online beauty market with their innovative press-on nails that promise a salon-perfect look without the hassle or nail damage.
Maddy says: “I knew within the first week of my corporate job that it wasn’t for me. I started spending weekends learning how to start an online business, and when Dylan and I caught up, we decided to dive into this venture together.”
Despite their contrasting backgrounds—Dylan, 29, was entrenched in the finance world while Maddy explored digital product sales—their complementary skills proved to be a winning formula. Over two years, they experimented with various e-commerce models, from Amazon FBA to drop shipping, before stumbling upon their golden opportunity.
Maddy explains: “The idea came to me when I needed my nails done for a photoshoot. The press-on nails I bought looked terrible, and that’s when I thought: why not create press-on nails that look salon-done?”
This spark of inspiration became the cornerstone of Candy Claws. Candy Claws, non-damaging salon quality press on nails. Starting with just 100 boxes of press-on nails, the siblings tested the waters.
Dylan adds: “We sold 70 sets in no time using Meta advertising. That’s when we knew we were onto something big. “With their first major order of 1,000 sets, they launched Candy Claws, scaling from $6,000 in the first month to a staggering $160,000 in the sixth month.
Dylan, who recently left his finance job, reflects on the journey: “I knew nothing about e-commerce at first. I spent every night after work learning everything I could about marketing and launching a product. It was grueling, but worth every second.”
The duo’s commitment to customer satisfaction has been a key driver of their success. Maddy says: “We always put the customer first. I personally read and reply to every email, ensuring we stay on top of any issues. We never hired an agency. Our drop shipping days taught us how to create engaging content, which has been crucial to our growth.”
As they prepare to hit $300,000 in sales this month, the Jarvis siblings are a testament to the power of perseverance and innovation. Their journey from corporate confines to e-commerce excellence serves as an inspiration to aspiring entrepreneurs everywhere.
Maddy concludes: “It took years of learning and dedication to get here. But, if you focus on your product and your customers, success will follow.”
Candy Claws have sold over 40 000 sets of nails in Australia.
Keep up to date with our stories on LinkedIn, Twitter, Facebook and Instagram.
