Adore Beauty buys back 25% share from Woolies to harness the potential of being independent

By James Harkness · 14 February 2017 · Entrepreneur

Adore Beauty buys back 25% share from Woolies to harness the potential of being independent

Full details: Adore Beauty buys back 25% share from Woolies to harness the potential of being independent

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Summary

Less than two years after Woolworths purchased a 25% stake in Adore Beauty, the e-commerce site’s founder and CEO has announced a buy-back, citing a loss of strategic alignment. Kate Morris, who set up Adore Beauty in Melbourne in 1999, then aged 21, explained that while funding from Woolworths had helped Adore grow by 125% […]