Sharon Williams
Sharon Williams is the founder and CEO of Taurus Marketing. She has founded a number of businesses and organisations and has more than 25 years experience in marketing and PR from the UK and Europe to Asia, and now Australia.
Five steps every small business owner should take before Payday Super hits
Payday Super lands July 1, and the quarterly cash flow buffer businesses rely on goes with it. Sharon Williams discusses the five steps you should take now.
Leadership 2.0: Leadership for a new era by Sharon Williams
Sharon Williams, a female CEO and founder, shares her insights on "Leadership for a New Era" and the valuable lessons she has learned as a leader.
Six things I learnt as a businesswoman post-Covid-19
Sharon Williams reflects on how the pandemic has changed the way women run their businesses.
Six things I wish I’d known about being a businesswoman when I started Taurus Marketing
The six most important lessons Sharon Williams has learned while building Taurus Marketing that will help your business soar.
Time to review your office space?
Moving offices could be easier than you think.
Am I crazy or is there a need for speed
Last week a CEO peer shared a story of frustration with me. He had created a new job description in about an hour and sent it to his management team for feedback. Three days and 10 hours of time- sheeted effort later, the job description came back to him from the team with minor changes […]
Six ways to keep Costs Down and Revenue Up
With less than three months to financial year end, here’s some big questions to help you prepare before and after 1 July. If you are wondering, like me, where this calendar year has gone, it may be little surprise to you that we are less than three months away from the end of the financial […]
Why every employee must understand sales
I think it was my Grandma who taught me that first impressions count and that to be able to influence people (for good) was amongst the biggest achievements in life. There started for me, a lifelong relationship with sales – without knowing of course that she was teaching me principles in selling. Sales or as it […]
Millennials – who’d have em?
When people moan about millennials, I occasionally share the sentiment… however, my response is usually “well, who bred em?” rather than “yeah, who’d have them”. I also like to point out that it’s their birthright to be different in order to keep pace with the modern world. Isn’t every generation different to the last? And […]
Seven trends SMEs should be across this year
It’s hard to believe we’re more than a month into the new year. Many corporates didn’t return to business until after Australia Day, giving the SME owners who’d been in full swing for a few weeks a great head start. To capitalise on this early advantage, here are some of the trends SME owners should […]
Inbound marketing: why it’s no red herring
Inbound marketing is one of the most exciting initiatives to arrive on the marketing and business scene in the past five years. If you are not investigating inbound marketing at the moment, it is time to take action. One of the biggest challenges of running a business is remaining relevant and adapting to change. Whether […]
Why your SME doesn’t need The Kardashians to kickstart its influencer marketing campaign
Tried and tested, influencer marketing is a solid growth-enabler for small businesses that doesn’t have to cost the earth or require endorsement from mainline celebrities. The strategy is to partner with individuals whose networks boast the type of people you want to target and who can influence them – for instance, sway them to buy or […]
Why employee engagement is crucial
“At the end of the day people won’t remember what you said or did, they will remember how you made them feel” ― Maya Angelou A well-known entrepreneur once said to me, “If a business owner can’t keep the members of their family happy and engaged at home, how can they expect to keep their employees happy […]
When and how to engage in charitable giving
When I was growing up, helping others was part of what was expected as a decent human being. You were discreet and perhaps even private about such activities. It was almost unseemly to be helping out and then talking about it. Over the years things have changed and while for some of us discretion is […]
Do you inspire loyalty in your customers?
Most mornings I buy my coffee from the same beachside café. While I order the same coffee every morning, the waiters never remember my order nor do they show me any hint of recognition. In contrast, in The Strand next to my city office, my local coffee shop greets me by name, brings me my […]
How to Master the Art of Delegation
You have a dream and create your start-up and work through the night until you almost drop. You think hiring people is really going to help. It starts to feel like a ‘real’ company. Now you have people to delegate to. But then you discover that paradise – as my mother’s favourite saying goes – […]
Get Smart: ‘be defensive of your time’ and five other easy ways to avoid doing ‘hard’ work
Without vital time management skills, it would be impossible to juggle my business, team and speaking career, let alone run a home and meet commitments to my family, friends and three children. The key is to have self-discipline and strive to work smarter, not harder. The sad thing is, very few people (even those reading this article) will take […]
How maintaining a strong employer brand helps businesses keep good people for longer
Most of what is written about an employer brand is baloney! You can’t fabricate the perfect job or control how people feel about their workplace day by day. And as for creating a workspace to make people feel happy all the time – well, good luck with that. In reality everyone has off days, […]
Why your database is your most valuable IP
I’ve been a business mentor for a while now and yet it never ceases to amaze me how often company’s either ignore or underrate their database. From my own experience, I’m acutely aware of just how important it is for a company to maintain accurate and up-to-date intel on the people in their network. In my opinion, your company’s database […]
Is your personal brand optimised for 2017?
Personal narratives are as old as time and they continue to command attention – just look at Hollywood's continued obsession with biopics and the abundance of best-selling biographies on bookstands. Simply put, people love good stories and they need to know what your story is. When people judge the merit of a business's product or service, they invariably do so in reference […]
On board, raring to go and driven to succeed: the value of creating a culture of team-ship
A managing director arrives at her desk to a bottle of wine and a ‘thank you’ note from her team. They’re expressing gratitude for a fun afternoon away from the office celebrating the Melbourne Cup as a team. No leave time was recorded – the out-of-office activity was a gesture of goodwill. The managing director understands the importance of developing a culture of […]
Relationships: as valuable as the bottom line
As a business owner, I am a natural giver. I am a big believer in the art of paying it forward and giving to others. It is one of the great joys of building your own business: being able to provide respected customers with advice, value adds such as extra time, additional services, or offering […]
Should you pursue a career or work jobs?
I’ve been lucky to experience a job and a career in my lifetime. What is the difference between the two and which makes the most sense for you? A chance to trial what works and what doesn’t A job is usually denoted by doing a task over and over again in exchange for money. It […]
It’s who you know as much as what you know
If you learn one thing as you work your way through your career, it’s that ‘who you know’ is as important as ‘what you know’. Who you know can help you become front of mind with mentors, friends, clients, suppliers and new ideas and opportunities. Expanding your spheres of influence by deepening and widening your contact […]