Tech

Australian start-ups are working fewer hours for better returns compared to more established SMEs.

There are more ways than ever before to contact a company – phone, email, social media, face-to-face – yet poor coordination across these channels can lead to mixed messages for customers.

Cloud computing may be the hottest thing in data storage right now, but new research reveals some companies are setting themselves up to fail.

Have you fallen into the all too common small business and start-up marketing trap of saturating social media, without tracking your return on investment?

An online ugg boot retailer has been left red-faced after an ACCC investigation revealed its ‘Made in Australia’ claims were totally false. Worse still, it also used the official Australian Made logo without authorisation.

According to Gartner, two out of five businesses disappear within five years if they suffer a major IT outage.

Business technology has paved the way for flexible workplaces and a growing network of teleworkers.

In true entrepreneur form, an everyday annoyance blossomed into one of the best loved digital radio applications around.

Australian consumers hold mobile app providers responsible for the security of the personal data collected by the app, according to a new survey.

Cloud providers can offer more flexible services at a cheaper price than most enterprises can achieve by amortising their equipment and maintenance costs over a large number of customers.

In my years working in online commerce, I have seen many brands and companies rise and evolve through effective use of SEO and ecommerce tools.

As the National Broadband Network rolls out across Australia, many small and medium businesses are already taking advantage of the services and applications available over high-speed broadband.

Originally conceived as a way to record precious family memories, a new start-up was recently launched with the aim of disrupting the video marketing field.

Social media is a critical tool in promoting your business, products and events, but it needs to be done right in order to be effective.

Whether you have staff that work from home, a sales team on the road or simply run your business from a home office, mobility is a necessity for almost any business these days.

Blogging is a highly effective form of marketing – if your business doesn’t have a blog, you may be missing out on a great opportunity to engage your customers.

Silicon Valley alumnus, Tim Reed, spent 10 years in the U.S. working in a variety of online and B2B software companies before he decided to head back home to Australia and join the MYOB team.

Virtual signage integrator, Prendi, has responded to the ever-challenging consumer landscape with their new product – The Virtual Wardrobe – helping retailers bring some of that online shopping experience into their store.

One of the keys to success in business today is ensuring your online marketing material is engaging, with SMBs using images and artwork that are pleasing to the eye to attract an audience.

Deploying a document management solution will change a company’s processes, enabling easier document retrieval, improving regulatory compliance, and saving time.