Tech
The Federal Government’s commitment to open up ICT contracts to ‘smaller players’ has received support from within the start-up community. Yesterday, Assistant Minister for Digital Transformation Angus Taylor called on the tech sector to submit feedback to the Commonwealth’s ICT Procurement Taskforce on how to make government contracts more accessible to start-ups and SMEs. […]
New technologies continue to launch in the blink of an eye meaning it isn’t always easy for business leaders to discern which will and won’t advantage their organisation. To help you identify the best tech bets for 2017, here are five guiding principles. 1. Spot the exponential curves and work out the customer value proposition within them Disruption by low-cost competitors […]
The Internet has affected how we learn, work and live. It is inseparable from almost everything we do nowadays. Businesses, even small ones, now rely on tools requiring a connection to the Internet. For instance, the Point-of-Sale machine has completely replaced manual cash registers, allowing payment via debit card and credit cards. Sales and payment […]
Marketing is absolutely critical to the success of any commercial enterprise, but it’s not always obvious what a business’s best marketing move will be. In the case of businesses with mobile apps or mobile websites, the ‘rules’ of marketing can seem hazy, leading some to fall into common marketing traps. Although they’re common, these traps aren’t […]
Countless studies have shown that happiness leads to more success, increased productivity and overall workplace wellbeing in companies. However most workplaces are focused on success rather than happiness. The approach to creating a successful company needs to be flipped on its head to be successful. Instead of purely focusing on success and reaching targets, we […]
Businesses were promised a ‘paperless office’ as far back as the late 1970s but we are still waiting for that utopia to materialise. In the meantime, many businesses are doing their part to reduce the amount of paper flying around the office. This includes communicating via email wherever possible and reducing the amount of printing […]
All start-up companies aim to put together a solid business plan and a comprehensive marketing strategy to set sail and go on the challenging journey of entrepreneurship. No matter if you sell products or provide services, your marketing efforts always focus on generating new leads, keeping customers close to the brand, turning them into faithful […]
Consumer behaviour and the way people shop are changing. Over the last several years, e-commerce has risen and there’s no longer a clear-cut distinction between bricks (store) and clicks (online shopping). It’s all just shopping. There’s increasingly an omni-channel approach to purchasing. More and more, consumers are opting for “click and get”, especially around the […]
Whether you’re a freelancer, entrepreneur or a virtual worker, one thing you probably love about your job is the ability to work wherever and whenever you want. You’re not beholden to the 9 to 5 office life of the average corporate worker bee. It’s great, right? Perhaps not always. Undoubtedly you’ve had days where your […]
Telstra has launched mobile leasing plans to help SMBs stay up to date with the latest mobile technology. The My Business Mobile Lease plans allow businesses to lease their mobile phones and upgrade to the latest devices for a flat fee after 12 months. All devices returned as part of the plans will be refurbished and […]
I’m going to let you in on a secret. One that businesses sometimes overlook as they get caught up in growth. Playing the numbers game (i.e. expanding your reach) is usually enough to nab a few sales, but achieving sustainable success comes from one key element: support. [Note: This article is the sixth in a […]
The cloud is rapidly becoming a primary IT infrastructure for growing numbers of organisations. Attracted by the promise of improved flexibility and reduced costs, many businesses are shifting core systems and processes to cloud-based platforms. It’s not enough to simply trust that a cloud provider will keep your company’s data secure. It’s important to thoroughly […]
Disruption, particularly the rise of exponential technologies, is one of the greatest commercial and cultural threats all organisations will face in business over the next 5 years. In fact, it has been estimated that 47% of jobs will be lost due to new technologies. The Creative Innovation 2016 (Ci2016) Asia Pacific: The Exponential Shift: Making Transformation Happen conference commenced in […]
The Victorian Government has contributed more than a million in funding towards a program that will help unemployed youth into jobs in the technology sector. According to Roger Antochi of Talent RISE, one of two organisations delivering the program, it will also benefit SMEs hungry for ‘fresh talent’ and innovative muscle. The $1.2 million Jobs […]
In the digital age, business success is increasingly determined by the ability to keep pace with technological advances and customer behaviour. As consumers become more digitally savvy, confident, and dependent, businesses need to transform their offerings to align with this precedent for digital. The customer-centric role of marketers makes them suitable drivers of digital transformation within their […]
The brainchild of Nicholas Reid and Davide De Vincentiis, Konvo was conceived by the Queensland publishing and marketing duo as a unique social media and ecommerce hybrid. Currently in beta testing but with an official launch set for mid-January, the app-driven start-up is, Nicholas told Dynamic Business, “the next generation of social commerce (SoCom)”. “For […]
Taking advantage of the exponential growth of e-commerce, an increasing number of online-only businesses have emerged over the past several years. While they’re are more common place than ever, a number of myths persist among people seeking to launch a business that exists solely on the internet. To ensure determined online business hopefuls know what they’re in for and are in a strong position […]
Nearly 70% of Australian consumers use social media [1], and we’re living in an increasingly social-first world. In fact, today more than 93% of social conversations between brands and people are one-to-one [2]. For businesses, being responsive is ‘table stakes’, and consumers now expect that social media will offer a better customer service experience than email or phone. More than half […]
A full-page newspaper advert for US electronics retail giant Radio Shack from 1991 is a great reminder of how much the way we do business has changed forever. This advert featured 15 pieces of technology that would have set you back $3000, or $5300 with today’s US dollar valuation, and might just have squeezed into […]
Cloud computing has transformed almost every aspect of business IT, and call centres are the next sector ripe for cloud adoption. For SMBs, cloud contact centres are particularly attractive, offering lower costs, greater flexibility and the capacity to have an enterprise-class system catering to a smaller organisation. Call centres have undergone major transformations in the […]
