Tech
Bolstered by a successful capital raise, earlier this year, Elanation co-founders Katherine Pace and Aimee Atkins have launched the start-up’s first offering, with the aim being to satisfy a gap in the kid-tech market for age-appropriate fitness wearables – and they’re just in time for Christmas. In July, Pace and Atkins closed Elanation’s final seed-funding […]
If there’s one thing the start-up world is full of, its buzzwords. In an industry where speed of disruption and change are the only two constants, many tech trends are here today and sadly, gone tomorrow. So the industry and even the wider community can be forgiven for thinking that Augmented Reality (AR) and Virtual […]
Talented and experienced SEO managers are a highly sought-after commodity in business. That’s because search engine optimisation (SEO) is one of the most crucial elements of any organisation’s digital marketing strategy, serving as the foundation for their brand’s online presence. Unfortunately, while there’s an abundance of SEO-related positions to fill, digital recruiters will tell you that truly great SEO […]
Small businesses across Queensland have until Friday, 9 December, to apply for a government grant to put towards the purchase of digital technologies and services that will help them to be more competitive and employ more staff. Matched funding of up to $10,000 (excluding GST) is available under the Small Business Digital Grants Program, which […]
Like any leader overseeing a large geographic region, I have often found myself meeting with partners in Sydney, attending a customer event in Auckland and joining an analyst briefing in Singapore – all in the same week. Unlike in the past, I have been able to meet these commitments without even having to board a […]
Perth-based tech start-up Fleetsu has been granted $45,000 in cash and in-kind support to accelerate the development of an app-driven platform designed to optimise and coordinate the use of vehicles, machinery and equipment. Formed in 2015, Fleetsu was awarded $15,000 by Motorola Solutions on Friday, 18 November after winning the telco company’s 48-hour Public Safety […]
We have all been hearing about how the new “IT” field is Cyber Security but few of us have an idea as to what it actually entails. The ever-evolving IT world is faced with a very high possibility of data breaches; DDOS based attacks, hackers from around the world, and even threats. There is a […]
If you’ve bought into the hype that’s surrounded cloud computing for the past few years, you’ll likely think it’s the answer to every IT director’s prayers. Cloud platform vendors promise to lower costs with greater flexibility while service providers highlight improvements in workforce productivity and lower management overheads. While this might seem like cause to celebrate, it’s not necessarily the reality. The […]
A Sydney-based digital marketing agency is giving not-for-profit organisations with limited digital know-how an opportunity to have their campaigns managed at no cost. The #GivingBackToCommunity initiative was launched by Octos in January, this year. According to the agency’s founder and CEO, Nital Shah, NFPs, including Breast Cancer Network Australia, Cure Brain Cancer Foundation, Optometry Giving […]
The Federal Government’s commitment to open up ICT contracts to ‘smaller players’ has received support from within the start-up community. Yesterday, Assistant Minister for Digital Transformation Angus Taylor called on the tech sector to submit feedback to the Commonwealth’s ICT Procurement Taskforce on how to make government contracts more accessible to start-ups and SMEs. […]
New technologies continue to launch in the blink of an eye meaning it isn’t always easy for business leaders to discern which will and won’t advantage their organisation. To help you identify the best tech bets for 2017, here are five guiding principles. 1. Spot the exponential curves and work out the customer value proposition within them Disruption by low-cost competitors […]
The Internet has affected how we learn, work and live. It is inseparable from almost everything we do nowadays. Businesses, even small ones, now rely on tools requiring a connection to the Internet. For instance, the Point-of-Sale machine has completely replaced manual cash registers, allowing payment via debit card and credit cards. Sales and payment […]
Marketing is absolutely critical to the success of any commercial enterprise, but it’s not always obvious what a business’s best marketing move will be. In the case of businesses with mobile apps or mobile websites, the ‘rules’ of marketing can seem hazy, leading some to fall into common marketing traps. Although they’re common, these traps aren’t […]
Countless studies have shown that happiness leads to more success, increased productivity and overall workplace wellbeing in companies. However most workplaces are focused on success rather than happiness. The approach to creating a successful company needs to be flipped on its head to be successful. Instead of purely focusing on success and reaching targets, we […]
Businesses were promised a ‘paperless office’ as far back as the late 1970s but we are still waiting for that utopia to materialise. In the meantime, many businesses are doing their part to reduce the amount of paper flying around the office. This includes communicating via email wherever possible and reducing the amount of printing […]
All start-up companies aim to put together a solid business plan and a comprehensive marketing strategy to set sail and go on the challenging journey of entrepreneurship. No matter if you sell products or provide services, your marketing efforts always focus on generating new leads, keeping customers close to the brand, turning them into faithful […]
Consumer behaviour and the way people shop are changing. Over the last several years, e-commerce has risen and there’s no longer a clear-cut distinction between bricks (store) and clicks (online shopping). It’s all just shopping. There’s increasingly an omni-channel approach to purchasing. More and more, consumers are opting for “click and get”, especially around the […]
Whether you’re a freelancer, entrepreneur or a virtual worker, one thing you probably love about your job is the ability to work wherever and whenever you want. You’re not beholden to the 9 to 5 office life of the average corporate worker bee. It’s great, right? Perhaps not always. Undoubtedly you’ve had days where your […]
Telstra has launched mobile leasing plans to help SMBs stay up to date with the latest mobile technology. The My Business Mobile Lease plans allow businesses to lease their mobile phones and upgrade to the latest devices for a flat fee after 12 months. All devices returned as part of the plans will be refurbished and […]
I’m going to let you in on a secret. One that businesses sometimes overlook as they get caught up in growth. Playing the numbers game (i.e. expanding your reach) is usually enough to nab a few sales, but achieving sustainable success comes from one key element: support. [Note: This article is the sixth in a […]
