Tech
Starting an online store can be a great entrepreneurial step towards business success. Operating an e-commerce business offers the freedom to work your own hours and expand your market reach to a global audience. Besides, statistics curated by Selz, an online selling tool, indicate that an estimated 80 percent of internet users have bought something […]
As 2017 rolls on, cyberattackers will continue to exploit and severely damage Australian businesses by targeting their people, brands, and customers. According to PricewaterhouseCoopers (PwC), 65% of local organisations have experienced cybercrime in the last 24 months. There are no signs this will slow down as attackers become more savvy, more knowledgeable, and more socially […]
For most local business owners, SEO appears to be ‘a dark science’ – it’s confusing and most certainly not at the top of the priority list, especially when they have a ship to steer. However, it can also be crucial to a company’s success and ignoring it as a channel to new customers is a risky strategy. […]
Big data and business analytics are set for double digit growth, with the global market forecasted to grow to more than $203 billion in 2020, up from $130.1 billion in 2016, according to IDC. Moreover, small and medium businesses (SMBs) in particular are predicted to continue to increasingly invest in big data and business analytics, with […]
If there’s a job you need to fill, it’s likely the right candidate is on social media right now – but which platforms are they using, and how do you reach out to them? A recent study by the Australian Academy of Business and Social Sciences looked at recruitment processes and the unique challenges faced by SMEs or […]
Each year, some of the best “thinkers, makers, and doers” converge at Pause Fest to share new ideas across industries spanning creative, tech, and business. This year’s theme, Different Perspectives, explored diverse experiences of being human in an increasingly digital world. Erminio Putignano, from brand consultancy PUSH Collective, gave a keynote opening by reminding us […]
In a busy, bustling online world full of texts, snaps, pings and chats, marketers need to be strategic when developing email content that will cut through the noise and resonate with their target audiences. To stand out from the 215.3 billion emails sent in 2016 alone, content needs to be engaging and dynamic. Dynamic emails are […]
Surge periods are normal part of any business activity, especially as customer demand peaks around a range of common annual events such as Easter, which is just around the corner. Over the past few years businesses have seen about 50-60% increase in support volume over the holiday period, but despite being aware that businesses are […]
In the past 150 years of telephone technology, there are three landmark dates: 1876, when A. G. Bell first shouted, ‘Mr. Watson, come here’ into a mouthpiece; 1984, when Motorola introduced the first mobile phone; and 2007, when smartphones went mainstream. Smartphones had been available prior to 2007, but they were generally considered the instruments […]
Social media is important for businesses wanting to promote their online exposure, and especially for creative businesses, as it can be expressed visually through social media channels. Not all social media platforms are relevant to every business, so it is important to know which ones to use for yours, as there is a lot of […]
Small to medium-sized businesses (SMBs) make a significant contribution to the Australian economy. According to the Australian Bureau of Statistics, as at June 2015, there were 2,066,086 small businesses nationwide.*(1). In some states such as Western Australia, small businesses represent 97% of all businesses.*(2) Cyber security is as important for these companies as it is for large […]
Demand for cloud-based services and delivery platforms has grown exponentially worldwide in the last few years, and Australia is no exception. According to Telsyte’s Australian Infrastructure and Cloud Computing Market Study 2015, the value of public cloud infrastructure services is predicted to more than double from $366m in 2015 to $775m by 2019. The demands […]
Traditionally, human resources (HR) is seen as the very epitome of an organisation’s ‘back office’, in managing hiring, payroll, workforce administration, and so on. But there is the opportunity for HR to take a far more proactive and strategic role in the organisation, and that can be achieved by leveraging the capabilities of the cloud. […]
Information technologies are accelerating at an exponential rate, ushering in the fourth industrial revolution. This is a digital revolution and the pace of change is unprecedented. This revolution incorporates machine learning (think parallel processing and neural networks) and the concept of self-assembly or self-programmability. As technologies continue to advance, they accelerate the progress of other […]
Managing a traditional bricks-and-mortar business is, in itself, a tricky prospect but taking a business online with little to no training can be an absolute nightmare. Establishing a web presence involves learning new strategies and new ‘languages’. One term that small businesses might be aware of, perhaps owing its bad reputation, is Private Blog Network (PBN). In […]
Customers are everything in business – that holds true for large enterprises, and it’s equally true for micro and small to medium businesses. In today’s economy, if you don’t keep your customers in focus and nurture your relationship with them, you’ll harm your sales, sustainability and growth. Let’s face it, it’s likely you’ll even end […]
Over 80 years ago Dale Carnegie released his self-help book titled ‘How to Win Friends and Influence People’. Read the right way, it could be a blueprint for marketing success. At this point you may be wondering what an almost century old book can teach a digital marketer. Well, in two words: influencer marketing. Influencer […]
The internet is now a critical part of any business and as more business make the move to the cloud the need to avoid unnecessary downtime has never been more important. While most business use network monitoring as a tool for discovering issues within internal IT infrastructure, many are unaware that network monitoring software can also […]
Perception is everything in business. Take large companies. Often, by virtue of their size, they convey competence and stability, which is invaluable when it comes to attracting and retaining customers. However, if you’re not a big brand, how do you make a big impression? What if you are a start-up, or a small business? How do you go about getting […]
The number of SME operators who believe the sharing economy is having a positive impact on their business far outnumber those who believe it is detrimental, according to cloud accounting provider MYOB Over 1000 SME operators from across Australia were survey for the bi-annual MYOB Business Monitor, which found that the franchise sector was the […]
