Strategy

As consumers spend increasing amounts of time on social media networks, businesses are rushing to follow them. A common expectation now exists that an online marketing strategy is a must for any business seeking to get a bigger slice of the target market pie, and this is especially true for those in the hospitality sector.

Planning and executing an effective online marketing strategy can be a big challenge for small businesses, but a little bit of expert advice can go a long way to getting you on the right track.

Many small businesses have started using a variety of Facebook ads, mainly due to their ease-of-use and affordability, but some are battling to turn the clicks this digital advertising medium delivers, into conversions.

You can’t approach social media with a traditional media mindset, or you’ll never see a return on your investment in the medium. Here’s how social media users expect you to connect with them.

With more than 800 million active Facebook users around the world, it’s little surprise every business is keen to tap into the social network’s ability to drive business. But how do you create a community and engage with them effectively? Here’s some tips from a Facebook insider.

Twitter has taken the social media world by storm and if you haven’t considered it as an opportunity to build business yet, you may be missing out. Here’s a step-by-step guide to get you started.

Hiring a marketing agency is just the first step in achieving business goals – you also need to build a trusting and respectful relationship with the agency to ensure it’s working as hard for you as possible.

First it was Facebook and Twitter, then came Google+ and now Pinterest. How are you supposed to know whether your business should adopt every social network that pops up? Follow these five golden rules…

There are four main social media characters – where do you fit in? And is social media really for everyone?