How to keep your customers engaged through clever marketing
There are three strategies you should focus on to engage your customers: segmentation, personalisation and gamification.
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There are three strategies you should focus on to engage your customers: segmentation, personalisation and gamification.
How do you balance formal qualifications, experience and personal attributes, in order to choose the best candidate for a job?
Pledge 1% co-founder Atlassian Foundation has co-created a Deed of Equity Gift for Australian startups and business founders
UK-based technology platform BankiFi has announced its entry into the Australian Financial Services market.
Hybrid working has uncovered six key work style personas and each has different technology requirements.
A report by PayPal reveals that while young Australians are getting smarter in saving dollars, they are also overspending during sales season
Melbourne-based MessageMedia has been acquired by Swedish giant Sinch in another instance of a billion-dollar buyout of an Australia company.
Building a brand successfully in one market doesn’t always translate to success in another. Here’s how to get it right.
Here are three ways to create interest in your brand and your offers that will cut through the noise during EOFY.
Victoria announced another support package worth $8.4 million for Melbourne businesses as it prepares to partially exit the two-week lockdown
Our experts weigh in on how to manage and lead employees whose behaviour is damaging your team’s cohesion.
The Victorian government has announced a $32.2 million support package for local tourism businesses ahead of the Queen’s Birthday weekend.
The number of businesses reporting no cashflow problems in the past year has dropped dramatically.
A new study by Officeworks revealed that almost half of the Australian small business owners (49%) are unaware of the increase in the threshold for instant asset write-off.
Trust and empathy are vital components of the customer satisfaction process. Here’s how to build them.
The New South Wales government is introducing stringent laws for food delivery platforms to ensure the safety of food delivery riders. The announcement comes after several accidents involving delivery riders occurred last year.
A successful content marketing program is anchored on a solid content marketing strategy. Here’s how to create one.
Solar equipment maker 5B received $12 million in funding led by existing investors Artesian Venture Capital and Fortune 500 company AES Corporation. The investment is part of its pre-series B funding round.
Volt secured $15m in funding from the AFG group and announced the appointment of ex HSBC chair Graham Bradley as Volt’s chairman of the board.
Here are some timely do’s and don’ts for protecting your business from debt build-up.